Social media platforms have added a lot of positive changes to our daily lives. It keeps us updated on things happening around us. However, if you want to get the best and biggest engagement on these platforms, you need to know the best time to post.
In this article, we shall discuss how to find your best time to post on social media if we want to good engagements.
- How to Find Your Best Time to Post on Facebook
Good posts with many engagements improve social media presence of a brand on social networks. For consumer brands on Facebook, it is advisable to post during the weekdays. There is always consistent engagement within Wednesday and Friday around the hours of 10 am and 5 pm. On the other hands, engagements are always low before 8 am and after 5 pm on the other days.
If you are into media, the best times to post are between Tuesday, Wednesday, and Thursday at around 5 pm and you can also post on Friday from 8 am to 9 am. Sunday is believed to be the worst for media because many people are often engaged in some other activities. Education engagements always peak on Monday to Wednesday at around 9 am and Saturday at 5 pm.
A nonprofit post should be targeted towards Wednesday to Friday from 8 am to 3 pm because most audiences are likely to be active online at this time. Weekends are not good for nonprofit posts because many people are often caught up in activities targeted at enjoying themselves. Financial institutions always have much engagement on Facebook during the weekdays (Monday to Friday between the hours of 9 am and noon). There is always low engagement after 6 pm every day.
In a situation where the above findings by researchers did not work for you, go to your Facebook Page Insights, click on the “Post tab”, under it there is a section called “When Your Fans Are Online” at the top. This will show you the number of fans who were online on each hour and each day of the past week. With the help of this data, you can draw out the best times to post.
- How to Find Your Best Time to Post on Instagram
Findings have revealed that there is always consistent engagement on Instagram from Monday to Friday from 9 am to 4 pm. Engagements are always low in the morning and weekends. If you are into consumer goods, engagement always peaks on Tuesday through Friday from 11 am to 3 pm, therefore your target should be that.
A financial institution should target Tuesday, Wednesday, and Friday afternoons for posts. Educational institutions on Instagram always have many engagements on Wednesday, Friday and sometimes Saturday from 9 am to 9 pm so your posting should be targeted towards that time.
If you are not satisfied with the above, you can check your data on Instagram Insights to know the days and hours when your followers are always active.
- How to Find Your Best Time to Tweet
Series of findings have proved that the best and safest times for engagement on Twitter are Monday to Friday between 8 am and 4 pm. Apart from that, consumer goods engagements are high on Twitter on Sundays from 8 am to 5 pm while educational activities are always at their peak on Saturday from 5 pm to 6 pm. You can also post educational things on Monday through Friday at 9 am and 2 pm. Financial institution posts should be targeted towards Monday to Friday from 7 am to 1 pm, there are lower engagements concerning financial posts in the evenings.
You need to know that Twitter does not provide the follower data like the previous social media platforms do provide. Once you signed up on the Twitter platform, you can only get to analyze accounts when you have up to a million followers.
- How to Find Your Best to Post on LinkedIn
LinkedIn audiences are professionals compared to other social networks. It is advisable to make a post on Wednesday (8 am-10 am and noon), Thursday (9 am and 1-2 pm), and Friday (9 am).
It is kind of tricky to find your best to post on LinkedIn. LinkedIn does not share follower activity data like other social networks such as Instagram and Facebook.
What if none of these work for you?
If any of the best times mentioned above does not work for you and your brand, you can make use of platforms such as Buffer, Sprout Social, etc. to find out the best time for your brand.