Facebook, Twitter and Instagram, it doesn’t matter which social platform is your favorite, as long as your business and brand has the proper exposure and branding on it.
With more than 3 billion users spread across the most popular social media marketing platforms on the internet today, it can be one of the most powerful ways to not only promote your brand but also increase revenue in the process.
However, it’s not just as simple as creating a social profile account and then letting it sit there. You need to actually create content for your audience and provide value at the same time.
Even if you have just ten people visiting your social profiles every single day, that’s an additional three-thousand-plus people per year that are seeing your profile page. If you aren’t using this type of branding and marketing to your advantage, you are simply missing out on potentially millions of visitors to your site and brand over the course of a year.
With this in mind, today we’re going to look at five different ways to improve the way your brand looks on social media.
1 – Using Custom Video Content to Your Advantage
With more people accessing the internet and their social accounts through their mobile devices, video is now in demand more than ever before. Just log into any platform like Facebook or Instagram and all you will see nearly all of the trending content is in video. In short, the days of content in text format are quickly coming to an end.
However, sharing a funny video through your business account might not be the best idea. A much better idea would be to create a whiteboard or explainer video that is engaging for your audience, but also provides value and possibly a return on investment for your business as well. For example, if you had a new piece of equipment that could help solve a problem, this is an excellent use for an explainer video in whiteboard form.
It’s also important to note that it’s quite easy and cost-effective to create these types of videos — while also not requiring any technical or design skills. For example, mysimpleshow.com makes the process of creating whiteboard videos as simple as clicking a few buttons and dragging clipart and audio files to wherever you like. And if you aren’t sure what a whiteboard or explainer video look like, you can see a few examples of them on their site.
For a more custom approach, you can also hire a designer to create custom art for your site to make sure your message is being correctly delivered to your audience. It’s also a good idea to always make sure your logo is seen at the beginning and end of the video.
Lastly, always be sure to include a call to action at the end of your video as you aren’t looking for just quick views to your videos. You will want to make sure they are worth the time and effort it takes to create them, while also showing an ROI whenever possible.
2 – Making Sure Your Profile Pages are Well Branded
As mentioned earlier, setting up your social profiles is easy enough, but that’s not all you need to do. You’ll also want to make sure that your brand identity is clearly displayed on your profile page as both the avatar/icon, your profile picture and also in the background image if possible.
If you don’t already have a logo or identity for your brand, you can easily create one by using a free logo design maker. You can usually find a good one by searching for keywords like “free logo design” in Google. Each social platform is different with sizing and branding options they offer, so it’s always a good idea to have a high-quality logo design that can be resized for different resolutions.
For example, Twitter allows you to post an avatar image and a background, similar to what Facebook offers with their profiles and pages. However, on a platform like Instagram, you’ll only be able to show a quick logo as your profile picture, but you can also link back to your site which is really cool. When linking back to your site, make sure you are using a link right to your homepage or one that is sending users to a custom landing page just for that social audience.
These might not seem like the most amazing or secret social media marketing tips, but remember… the longer you wait to implement these, the more missed opportunities with branding.
3 – Remarketing to Your Social Followers
The best marketers and brands in the world are focusing their efforts on remarketing to audiences that follow them on social media or come from a specific social platform.
The process of remarketing on Facebook is quite simple, and in most cases, automated by a social marketing platform or a third party solution. The way remarketing works is that a tracking pixel is placed on the user’s browser after the visit your site. This allows for direct advertising to them, even after they leave your site. When the visit leaves and starts going to other sites, they could start seeing ads for your site once again.
In short, this is a great way to get people to come back to your site that might not have made a purchase the first time around. You can also target your ads to specific audiences that you know are already interested in what you have to offer, versus trying to target to the general audience.
Social platforms like Facebook have their own advertising systems in place, which makes this process quite easy to manage. More often than not, once a brand starts playing around with remarketing and Facebook’s unique targeting options, they never go back to generic advertising again.
4 – Ranking Your Social Profiles in Google
Another feature that many businesses and brands don’t consider, is the ability to rank their social profiles at the top of Google for their name. Since Google loves social platforms like Facebook, Twitter, Instagram, and LinkedIn, it’s easy to rank these profiles with just a few backlinks.
In addition to just ranking your social profiles higher in Google, it’s also a great way to protect your identity and make sure no other individuals or brands are ranking for your name as well. Just search for top brands or anyone famous on Google, and you will likely see all of their social profiles ranking right at the top of the search results.
This also works well for personal branding too. Set up a social profile page for your personal name and start sending a few backlinks to it and see how quickly it starts moving up in the rankings for your name.
5 – Using Paid Advertising to Maximized Conversions
Speaking of paid advertising and Facebook, if you aren’t using the demographic and targeting options available through the platform, you are missing out big time. It’s not just about the geographic and demographic data that you can sort your audience by, but also the ability to remarket and run ad campaigns right through Facebook.
With more than two billion active users on Facebook, there are plenty of remarketing, demographic and email targeting options in place. The ROI and revenue that is being generated from direct advertising to custom audiences or through remarketing is through the roof.
It’s also important to note that other social networking platforms are catching on with these trends as well. Instagram is owned by Facebook, which means they leverage the same advertising platform as well.
As mentioned through each of the data points above, social media is still one of the most powerful and effective ways to grow your business and brand, even while you are sleeping.
Be sure to read through each of the actionable tips above and start implementing them into your branding and marketing efforts today.
Every day that you let go by without having these optimization methods in place, you are simply missing out on New audiences.