A vital aspect of growing your business is optimizing your site to show up in search engines. It will result in thousands of people visiting your website every month if done correctly, bringing in revenues that are not reliant on advertising dollars.
SEO is intricate. It also takes time -it won’t contribute to overnight traffic to your site, but it’s necessary to create the foundations for the success of your site and then work every week and every month to make changes a little bit.
There are two sections of SEO—on-site and off-site SEO.
Today’s success in organic search requires optimization for a variety of factors deemed essential by search engines: technological, on-page, and off-page.
Over the years, we’ve seen an increased emphasis on off-page techniques and other functional elements, such as link building.
But the fact is, off-page SEO won’t do any good if you don’t pay attention to the basics.
The fundamentals of onsite SEO optimization will be discussed in this blog post.
1. Onsite SEO
On-site search engine optimization involves finding out the keywords you can try to rank and then optimizing the site to use those keywords correctly in the names, descriptions, and body content of the website. It also means making sure there are links that point to the significant pages on your website.
Keyword Research
The first step is to research keywords and we search for keywords that fulfill 3 key criteria:
- Competition — We’re searching for keywords that are going to be comparatively simple to rank for. If tons of well-established websites are already ranked for a certain keyword, then we’ll probably want to choose a different keyword or end up wasting our efforts
- Search volume— This one is quite obvious: we want to target keywords that get a lot of searches every month.
- Intent to purchase — Some keywords are used by people looking for free information or products you don’t have. We only want to concentrate on keywords that are highly relevant to people who are already in shopping mode and are in your target audience.
But how do I know what keywords shoppers are searching for in my store?
You can discover your market and product demand through a Shopify app like Ultimate Product Filter+Search. You can use site search data to evaluate your Search engine optimization (SEO) effort. If you see large amounts of SEO or paid search traffic from unique requests, then you can determine if shoppers are looking for the same thing when accessing your site using the on-site search analytics.
There is another way to capture and learn more deeply about the product that customers are looking to buy in the future. Make sure your site is equipped with a “favorites list button” so you don’t miss out on every opportunity to learn about your customers’ shopping needs. You can download and use “Stellar Wishlist” with most of the necessary features in the wish list on the Shopify application store. That can help you identify keywords clearly.
NOTE: In addition to being important to your products, we want to select keywords with the maximum search volume and the lowest difficulty score.
If you only sell a single product or a very limited number of items, then concentrate on choosing 2-3 keywords that represent the whole of your product. Then select 1-2 keywords to reflect each of your main categories if you sell a range of goods and categories.
2. Site Speed Optimization
If your page loads slowly, it will be penalized by Google. Ensure that you have done everything you can to load it quickly, including the following:
- Avoid installing too many Shopify apps that add widgets and other features, use speed optimized apps like Ultimate Product Filter+Search —Apps can quickly bloat your website with scripts from third parties that slow it down. Go through your applications periodically and delete those that you don’t need.
- Compress your pictures utilizing an app like Minifier to reduce image size. The biggest guilty party in slowing down most Shopify stores is the unnecessarily huge pictures. In the event that you’re using Photoshop or a comparable picture altering computer program, you’ll be able to send out your pictures as compressed JPGs to decrease file size, which does the same thing as the Minifier app. In common, we need to get most of the pictures around 150kb or smaller, and the picture estimate ought to more often than not be no bigger than 1500px on the longest edge.
Provided by Google, Pagespeed Insights tool can generate page speed scores and suggestions to make your site faster. The tool shows some essential components of the website for both mobile and desktop versions, such as:
- Optimize images
- Minify JavaScript
- Minify CSS
- Leverage browser caching
3. Mobile Optimization
This should go without saying, but your shopify store needs to be mobile-friendly. You need to upgrade to a new theme Pronto if you’re still using a style from years ago that doesn’t adjust its layout to mobile devices. Getting a non-mobile-friendly website not only kills your conversions, but it is also likely to damage your SEO because Google prefers mobile-friendly websites.
4. Product Descriptions
The best place to place your content is within the description of the product itself, where the detail is natural
Explore 8 secrets of writing product descriptions that sells
Mukha Yoga Is a yoga-selling e-commerce store that has also done an excellent job of recognizing customer intentions. You will note that the title and the definition are full of essential information, such as ‘high waist,’ ‘legging’ and ‘pocket cloth,’ which people actively pursue.
The more information you include (as the definition also includes a human voice), the better.
This should be your first location and should be a key component of your everyday workflow as new items are introduced to your store.
5. A Fresh and Relevant Blog
You will soon note that you run out of places to put your content, even with all the product details.
It is precisely because of this that so many shops and websites have blogs. A blog is a great forum to highlight all of your keyword research and convey that your site is a leading website within your niche to Google (and all search engines).
If you try to understand the purpose of the user, then it becomes much simpler to study keywords and build content.
I’d also bet that you’ll begin to see keyword possibilities and user intent all over the internet as you turn your attention to user intent.
When that happens, you know you have reached the vast and wonderful “SEO Vision” world.
Leave a comment below if you have any queries or suggestions.