Starting an online business can certainly be one of the most exciting and life-changing, yet daunting chapters of your life. But before you can start running an online business, it is imperative to have a well-designed and well-developed website that is highly informative and easily manoeuvrable, in order to market your business successfully and get a leg up on the competition in today’s day and age. A well-designed website with compelling content and eye-catching visuals can help you get readers’ attention and pique their interest. By connecting and engaging with your prospective customers through visual elements alongside customer-centric text, you will have no problem generating leads and increasing the number of conversions through your website. A poorly designed website with a lack of user-friendly navigations or readability, on the other hand, can send the wrong marketing messages and give web visitors a negative first impression of your company.
The big question now is: How can you build your website in such a way that it reflects your brand identity and generates leads for your business? While there is no one-size-fits-all formula when it comes to building an effective website for your intended target audience, below are five (5) key elements every good website must have to capture the attention of web visitors and vastly increase your chances of converting leads into sales. If you are unfamiliar with creating your own website from scratch, you can always engage the services of a ecommerce website agency to help you lay the groundwork.
1. User-Friendly Website Navigation
More often than not, your web visitors will expect to see logical sequencing and titles when they land on your website. Ideally, a clean and easy-to-use navigation with an organised structure as well as comprehensible labels can have a huge impact on your web conversion results. Your website should never be a labyrinth for users to get lost in. This is because prospective customers can identify the section of your website they want to visit with ease.
The top-bar navigation and sidebars are certainly amongst the highest-trafficked sections of a website. With a clear value proposition and logical headers well presented with clarity, users tend to stay longer on your website and scan around to find more information they need. According to statistics, poor navigation is one of the most common reasons why web users abandon a website they have visited.
The best type of navigation menu provides answers to the common questions a new customer might ask. Some frequently asked questions include, but are not limited to the following:
- “What are your product offerings?”
- “How much are your products priced at?”
- “What is your company’s unique selling points? Why should we purchase from you instead of your competitors?”
- “Where is your business located and what are its operating hours?”
2. Aesthetically Pleasing Visual Design
Is it possible to bring text-based content to life without adding appealing visual elements? The straight answer here is no. A website backed by sleek and timeless design elements is imperative for the success of your online business. High-quality and professional-looking images are particularly crucial if you are selling your products online. Likewise, adding a creative corporate colour scheme is fundamental as well.
3. Customer-Centric Web Copy
A visually compelling design isn’t the only fundamental component of your website. Your website is also a perfect place to house compelling and customer-centric content to stand out and captivate the attention of your audiences. As an integral component of marketing, quality text-based content can give prospective customers important details regarding your company and products, establish trust with your clients, and indirectly help you increase your search engine rankings. Using titles and taglines effectively throughout your website is of utmost importance – so please bear that in mind. Tip of the day: Avoid dry, boring copies!
4. Call to Action (CTA)
Not only is website traffic an important indicator of the performance of your web content, but it is also the one of the key drivers of your business growth. Easily the most important client generator your business can ever have, your website should include a call-to-action prompt and a sign-up form to entice your prospective clients or customers to take some specified action. Provide your web users with the resources they need, such a copy of an e-book, and spur them on to click the call-to-action button in order to increase your leads as well as web conversions!
5. Mobile Compatibility
Over the recent years, there is a significant increase in the number of people who consume media on their mobile devices. If you want to build a successful online business, having a website that is compatible for smartphones and allows web users to have a proper experience is extremely important. What’s more, a mobile-friendly website will rank higher than websites which are not compatible for smartphones!
If you have managed to achieve all the pointers above in your website, then you can rest your mind at ease, and leads will start coming your way soon. Otherwise, it could be a case of your product not being appealing enough. Lastly, you can also check out guides online for a more detailed approach to the pointers above, or hire a SEO company to help you achieve the leads you need.