It’s easier than ever to create your own website these days. There are hundreds of tools that lets anyone create a website in minutes.
But still, most websites fail! They fail to create a positive impact for their businesses they are created for. However, these mistakes can be avoided if you understand why.
Here are the 3 Main Reasons Why Websites Fail
1. Setting the Wrong Goals
Most people have the goal to create a website as quickly as possible for as cheap as possible.
That is the wrong goal, let me explain.
A website is a tool that helps you get more customers or build more awareness.
And more often than not, people treat their websites as a brochure rather than marketing tool that constantly needs to be refined and worked on.
You want to have goals which move your business forward. For example, To get 100 targeted visitors per day to my website within 90 days. Or to get 10 phone calls per week in 30 days.
Your goals should be SMART – Specific, Measurable, Achievable, Relevant and Timely.
Once you have a goal, only then you can ask yourself what content, functionality you should add to your website to help you achieve that goal.
Without a clear goal for your website, It’s like playing basketball without the rings.
2. Colours and Fonts don’t match
Let’s face it, most of us aren’t great designers. Website building platforms knows this and have thousands of different templates to choose from.
With one simple click and you’ve got a full website “done for you”. Now the problem is once you start playing around with the fonts, colours and layout – it doesn’t look the same anymore.
And you’re sitting there wondering, if you need to hire a designer or a professional.
But you do need to prepare. You need to think about your brand attributes. This is the feeling you want your customers to feel.
Is it elegant? Is it modern? Is it expensive? Is it quirky? Is it Minimal?
Think of 3-5 keywords to describe your business.
Now from those keywords, you can decide on which fonts and colours best represent those keywords.
To find suitable fonts for your website, you can check out https://fonts.google.com/. From here you can filter from the different styles.
As a rule of thumb, fonts which are San Serif are simple, modern and clean. These are used on 80% of the website we see today.
The other main font is called Serif. These appear more traditional and exclusive. And are perfect for long reading, such as blogs or businesses which want to have a bit more “heritage”. You can see it being as the headings on Tiffany & Co’s Website.
And for colours you can use: https://materialuicolors.co/ or https://color.adobe.com/create.
Here you can use the colour tool, and it will give you colour palette which is in perfect harmony – if used together on a website.
Or you can also navigate to the “Explore” page and type in one of your brand attributes and adobe will show you colours are most suitable.
You also want to take into consideration your competition, because you should also try to differentiate yourself.
Once you’ve decided, that try to keep your website to just ONE font and use the colours that you’ve chosen consistently throughout your website.
Bad Images and Icons
So you’ve just started a business and you want a website. So you Google, “How to Make a Website” right?
The website promises you a website within 10 minutes. And you get started by importing a free template.
Now, you start uploading the images you have on your phone of your business. But they don’t look great, far from it. Some are blurry, incorrect lighting and they just don’t match.
The images on your website, are either going to make or break your website. If you can, find a photographer or a graphic designer for your icons or illustrations. It will separate you from the pack.
But if you are on a budget or have limited resources, here are some of the best places to get your images:
- Unsplash (Free images for personal or commercial)
- Shutterstock & Adobe Images (Paid images, perfect for more specific businesses)
- Flat Icons (Icons) & Undraw (Illustrations)
- Fiverr (Hire designers starting from $5)
Quick tip: You want to choose images which are similar style to your brand attributes. If you want a minimal vibe, then choose images which represent that. You also want to make sure that the image supports your text and is relevant.
Building a website is not hard these days, there are many tools and tutorials to help you do that. But to create a website that helps you achieve your business goals requires some planning, some preparation and a clear target to aim for. Hopefully the information above has given you some knowledge and inspiration on how to approach your next website project.
If you want a complete guide, you can check out the video below on how to make a wordpress website – a step by step tutorial for beginners.