Are you an aspiring artist who dreams of launching a successful career in the music industry? Understanding the complexities of this industry can seem like a daunting task. That’s why today, we are introducing you to PCG Artist Development, an organization that is revolutionizing the way artists kickstart their careers, with the help of two industry veterans, Bernard Porter and Jennifer McGill.
PCG Artist Development has distinguished itself as one of the leading career and artist development organizations. It employs a scientific approach to artist development, offering hands-on, real-world training and education. Their unique program connects artists with a vast network of award-winning producers, songwriters, social media experts, performance and vocal coaches, media trainers, and many other professionals. This extensive network is designed to support artists through every step of their journey in the music industry.
Bernard Porter: An Industry Maverick
Bernard Porter, the Chairman of PCG Music Group and the CEO of PCG Universal, is a distinguished figure in the entertainment industry. With over three decades of experience in various facets of the business, his expertise spans artist and repertoire (A&R) to business entrepreneurship.
Porter’s nationally acknowledged A&R acumen has played a crucial role in launching Broken Bow Records and its imprint label, BBR/C4- Sony Red distribution. As the director of A&R, Porter’s signature achievement is signing superstar Jason Aldean. He also appeared on NBC’s Emmy Award-winning reality daytime series “Starting Over”, where he showcased his industry insights as an entertainment expert in multiple episodes.
Under Porter’s leadership, PCG Artist Development has been instrumental in nurturing both established and emerging artists, helping them to hone their craft and navigate the music industry’s complexities. His commitment to mentoring, music education, and artist development is evident in his relentless efforts to foster the next generation of music talent.
Jennifer McGill: From Mouseketeer to Mentor
Equally instrumental in the success of PCG Artist Development is Jennifer McGill. She is the embodiment of the saying, “experience is the best teacher”. Starting her journey in the entertainment industry at a young age, McGill became one of the stars of “The All-New Mickey Mouse Club”. Over the years, she climbed her way up the industry ladder and is now the President of PCG Artist Development.
After decades in the entertainment industry, she now spends her days coaching and nurturing young talent, helping them to hone their skills and navigate the music industry’s complexities. McGill also organizes the annual “PCG Summer Bootcamp,” where young artists come to Nashville for intensive training in “the science of artist development.”
Her journey from a Mouseketeer to a Music City mentor is a testament to her dedication and passion for the entertainment industry. With a unique set of skills acquired over a long career, she offers firm but kind guidance to young people and their parents, helping them navigate their path in the music industry.
The Right Way to Get Started
Breaking into the music industry can seem like a daunting task, but with the right guidance and support, it becomes manageable. With experts like Bernard Porter and Jennifer McGill, PCG Artist Development is an indispensable resource for those who aspire to make their mark in the music world.
They understand the challenges and complexities artists face in today’s ever-changing music landscape. PCG Artist Development is not just about creating a successful artist; it’s about building sustainable, long-term careers in the music industry.
If you’re an aspiring artist looking to get started in the music industry the right way, make sure to contact PCG Artist Development and tap into their wealth of experience and expertise. With their hands-on, real-world training and education, you’ll be taking your first steps into the music industry under the best guidance possible.