The global gaming platform Parimatch has announced an exclusive partnership with the Argentine Football Association (AFA), becoming the organization’s fifth regional sponsor. This collaboration enables the AFA to expand its international presence and, together with Parimatch, participate in all major sports technology events across Asia.
The Argentine Football Association is actively entering new strategic markets, working with more than 55 commercial partners, while also enhancing its digital content strategy in five languages to attract a broader global audience.
Through this partnership with Parimatch, fans will gain opportunities to join official events, win autographed jerseys from Argentina’s national team players, and experience unique moments created by this collaboration.
AFA President Claudio Tapia expressed his gratitude, saying: “We thank Parimatch, a leading company in the gaming industry, for joining the Argentine football family as a regional sponsor of our national team in the Asian region.” He also emphasized that this agreement strengthens AFA’s expansion into strategic markets and reinforces its global standing.
Leandro Petersen, AFA’s Commercial and Marketing Director, added: “We are delighted to announce this new regional sponsorship with Parimatch in Asia. Partnering with a market leader like Parimatch will strengthen our international profile and help us expand the fan base of the Argentine national team across the continent.”
Parimatch’s press service also highlighted the importance of the agreement, stating that it marks a milestone in the company’s commitment to developing football in Asia and creating an exceptional fan experience.
Parimatch reaffirms its dedication to supporting football in Asia, not only by providing exclusive access to events and products related to Argentine football, but also by driving the growth of sports culture in the region. The partnership with the AFA illustrates how strategic alliances can shape the future of the sports industry. Always looking for innovation and development, Parimatch views this collaboration as a key step forward — and its users are eager to embrace the new opportunities it will bring.