You put a lot of time and thought into your marketing mailer; how can you be sure it will be seen by the right prospects?
Unfortunately for many print marketing efforts, the odds are not promising, no matter how well-designed your postcard or flyer, or how large the font. There are just too many distractions between your promotions and your prospects’ eyeballs. And all of those recycling bins! They’re everywhere.
The Recycling Bin Has Met Its Match
Fortunately, however, this is a scenario that scratch-off printing was designed to overcome. Its superpower? The irresistible little patch of scratch-off ink. Available in multiple colors, it does more than capture attention – it demands attention, concealing an unknown reward or message beneath. You could throw it away, but why would you before you knew what was beneath it?
Custom scratch-off tickets offer a chance to win prizes like free food or products, a discount, or maybe an entry into a sweepstakes for something even bigger. Whatever it is, your prospects are going to scratch. What they do next is up to you.
Scratch-Off Tickets Promotions that Turn Prospects into Winners – and Customers
Use your imagination to create a custom offer aligned with your branding and your industry. Examples of successful scratch-off ticket campaigns include:
- Seasonal restaurants and sports bar owners use them to offer discounts and free food in the off season, filling table that would otherwise be empty.
- Fast food restaurants use them to promote new menu items and generate social media buzz.
- Businesses use them to lure traffic to trade show booths.
- Casinos use them to reward customer loyalty
- All kinds of businesses use them to generate interest and opportunities for savings. Unlike an ordinary coupon, scratch-off tickets create a sense of anticipation and a chance to win a bigger deal.
- E-commerce businesses include them in their shipping boxes to create a more interesting and rewarding unboxing experience by giving customers the opportunity to win prizes and discounts, or a free sample of a different product.
- Auto dealers use them for promotions to draw people in for a test drive: drive a new car and get a chance to win.
Partner with a Multisensory Print Specialist to Start Your Scratch-Off Promotion
A multisensory special effects printing company can work with you to create custom artwork and game design that resonates with your target market. Whatever you create, you won’t find an easier way to capture the attention of your prospects than scratch-off printing. No one ever throws a scratch-off ticket away unscratched.
Multisensory Marketing Magic
Special effects printing specialists offer a wide variety of other multisensory special effects for one-of-a-kind print promotions and packaging that get noticed. Custom pull tab tickets are another popular form of branded promotion with one, three and five-pull varieties that pop open to reveal a hidden prize.
Chromic printing can also be used for conceal-and-reveal promotions with ink that reacts to light, heat and water to reveal a hidden image or message beneath.