If you’re into cars and social media, chances are you’ve come across Guillermo Moeller. This guy is not just your average content creator; he’s a full-time automotive enthusiast who’s making waves in the digital world. With his channels PerformanceCustomsMx and GuillermoMoellerMx, he’s bringing the thrill of car culture to life on platforms like YouTube, Instagram, TikTok, and Facebook.
From Garage to Glory
Guillermo kicked off his journey back in 2009 when he founded Performance Customs, an automotive restoration and performance shop. What started as a small venture quickly turned into one of the best shops in Mexico. Fast forward to 2020, and Guillermo decided to take a leap into social media to promote his business. Little did he know, this would lead him to become one of the top automotive content creators in Spanish! Today, he boasts around 8.7 million followers across his social media accounts—talk about a following!
Achievements That Matter
When it comes to achievements, Guillermo has quite the list:
Family Man: First and foremost, he’s a devoted husband and a proud dad of three. He believes that building a loving family is his greatest accomplishment.
YouTube Success: His engaging videos have earned him two Silver Awards from YouTube for hitting the 100,000 subscriber mark—definitely a milestone worth celebrating!
Industry Influence: Guillermo has been invited to judge at major events like PRI and SEMA, proving that he’s not just a creator but also a respected figure in the automotive community.
Racing Recognition: In a cool twist of fate, he got to wave the green flag at the start of the 2024 Mint 400 race and the checkered flag at the 2024 Baja 1000. How awesome is that?

What Drives Him
Guillermo is all about creativity and innovation. He loves learning new things and tackling challenges with enthusiasm. His main motivation? It’s simple—he wants to share his love for cars while keeping automotive culture alive and kicking. He’s all about having fun while building cool rides and creating awesome content.
Looking Ahead
As for what’s next on Guillermo’s agenda? He’s got big plans! He’s excited to use his platform to keep automotive culture alive and connect with the growing Spanish-speaking crowd in the U.S. and around the globe. His goal is to create relatable content that resonates with fans while continuing to build amazing cars.
In short, Guillermo Moeller is more than just a content creator; he’s a passionate advocate for car culture who’s making an impact in both the automotive world and social media scene. Keep an eye on this guy—he’s just getting started!










