Recently, the reporter visited a women’s wig store in the center of New York. There are more than 60 kinds of women’s bob wigs in the store. The wigs inculde headband wig and lace closure.
Wearing masks during the epidemic, half of their faces are covered, so they care about the hairstyles more carefully.
Not only women, but more and more men are starting to pay attention to their heads. According to the store manager, men who buy custom wigs have higher requirements, and all the wigs here are tailor-made and all handmade.
According to one person in charge of the marketing department for a wig manufacturer in NewYork: the sales of male wigs increased by 2.7 times compared with the previous year, and the sales of female wigs increased by 3.6 times.
The survey showed that because of multiple factors during the epidemic, nearly 60% of New Yorkers experienced “overhead anxiety”. Wig manufacturers have also taken the opportunity to promote peripheral products such as scalp massager, hair growth essence, and dense hair fiber powder.