Website owners are often asked to carry out monthly guest posting for their website. You may be wondering if it is actually worth doing. So, with this in mind, we thought we would take a look at some of the reasons why you should carry out a guest posting campaign.
Show off Your Authority
If you write an article for a high-quality website in your niche, it is possible for you to show off your expertise in the area you specialize in. When a site publishes your article, the website is able to trust your opinion to share information that would be beneficial to their visitors. Make sure you include a backlink back to your website. This is key for increasing the authority of your website. If Google recognizes that a high authority website is linking to your site, it will see that a big website trusts you enough to link to, and Google will then think that the website is more trustworthy for their visitors to visit, and thus rank you higher in Google. We would recommend you only guest post for websites that are prepared to give you a backlink. There are plenty of websites that offer guest posting services.
Guest posting is also great from a branding point of view. If you scout out popular websites or sites in your niche that have a wide readership, people who view your contribution will be able to get to know your brand and they will be more likely to do business with you in the future.
New Leads & Networking
Visitors that take the time to read your guest post can in fact turn into new leads for your website, or at least offer a networking opportunity. The visitors that read your guest blog post might be impressed and eager to contact you if they find what you write particularly relevant to them. Or, they may recognize your achievements in your field, and they will want to be associated with you and work with you on an ongoing basis. While they may not reach out to you right away, if they see your name and website constantly mentioned, they will be more likely to do business with you in the future. This is a great way to build connections if you are just getting started in the industry in which you intend to compete.
These are just some of the reasons why you should do regular guest posting. This will improve your overall SEO and really give your website and profile a boost in the process. If you are a little unsure about how guest posting can improve your SEO, there are numerous online SEO courses available from which you can learn the basics from. Good luck!