Email marketing has stood the test of time. It remains one of the best ways to grow your business, increase sales, and communicate with potential customers, according to Buffer.com. When email marketing is included as a part of your digital marketing campaign, you stand a higher chance of achieving your goals.
However, there are many complaints from digital marketers and business owners who have tried email marketing strategies and had poor results. Unfortunate experiences like this can happen if you don’t have a good strategy to verify emails.
Email verification, in the context of digital marketing, refers to a series of steps you must take to confirm that the email addresses in your email list are active and accurate, according to https://ux.stackexchange.com/questions/111005/what-is-the-point-of-email-verification.
Emails can be created in different ways; some people use their names, nicknames, or other words related to their businesses. However, just one mistake in spelling or omission can render an email address invalid.
This means your efforts and resources used to send an email to that particular email address is wasted. Now assume half of the email addresses in your list are not accurate. This experience is such a waste of time and gives poor email marketing results.
I have been able to identify some reasons why you must consider email verification before launching an email marketing campaign.
Lead Generation
Email marketing is a great way to generate solid leads for your business. Sending cold emails or to people who have signed up for your newsletter can generate excellent leads and help you increase conversion for your business. This is why you need to ensure that all the addresses on your email list are accurate by carrying out email verification.
Avoid Being Tagged a Spammer
Search engines and many email services frown upon spamming. However, the effectiveness of cold emails is undeniable. There are tools for email verification that can identify emails that frequently flag messages as spam. If any of these emails are on your email list, the tool can filter them out and save you the stress of being blocked by email services for spamming.
Grow Your Audience
Filtering out wrong or inaccurate email addresses with email verification tools makes you confident that the emails you are sending out will be read by real people who may sign up for your newsletter and eventually become customers.
This also means you can identify unresponsive emails; the owners may be reading or ignoring your emails. After a while, these emails need to be removed from your list.
Identify Spam Bots and Fraudulent Email Addresses
Another excellent advantage of verifying emails before adding the email addresses to your mailing list is to identify potential emails generated by spam bots and others used by fraudsters. The email verification tools are intelligent enough to flag these emails and remove them from your page before they are added to your email list. Email verification tools help to protect your email list from unauthorised access.
Reduce the Frequency of Failed Delivery Reports
The non-reply email from your email service indicating a failed email delivery happens when the email is inaccurate. If you verify emails before sending broadcast messages, there will hardly be any failed deliveries.
It would help if you also considered scheduling a routine verification of all the email addresses on your email list at least twice a month to ensure your email marketing strategies are effective. You can use an email verification service such as https://thechecker.co/, who come highly recommended.