There are many factors involved in achieving content marketing success. Bringing all these factors together can be difficult, time-consuming, and still fail to achieve the desired results.
The simple truth is that the average person can see anything between 6,000 and 10,000 adverts and brand placements per day. When potential customers see that many ads per day you have two main issues:
- How To Make Your Content Marketing Stand Out
With so many ads and brand placements it is extremely difficult for your content marketing to even be noticed, never mind potential customers actually reading it.
In short, you need to find a way to make your content marketing campaign stand out.
- Preventing Ad Overload
The first step in preventing ad overload is to cut back on your advertising! While mounting campaigns on Instagram and other social feeds can seem like a great way to reach millions of people, it’s also a great way to get them to switch off.
People simply don’t want to see ads when Instagramming with friends. In fact, research suggests that too many ads was likely to cause a negative impact on the brand. If you want business success you need to maximize the effect and position of your ads.
3 Ingredients for Content Marketing Success
Try the following three things and you’ll see content marketing success.
- Professional Assistance
The first thing to recognize is that this is a complicated game. It’s important to use video as this is currently the most popular viewing method. This isn’t surprising as pictures are much quicker to ‘read’ than text, that’s especially relevant as most people access the internet on mobile devices and have limited time. If you’re going to win you need professional help in the form of partnering with one of the top video production companies available.
The professionals can help you craft a believable video that tells customers and potential customers about you without overdoing it. They will also help you to understand your target market and what they want to see. This will help you to create the perfect content marketing campaign.
- Targeting With A Gimmick
When you are carefully interspersing content into the market you need to have a way to attract customers and hold onto them.
There are several options but the ones that work the best are careful targeting and gimmicks. For example, your content should only be visible to people that have an interest. That means identifying your target audience and developing a campaign that puts your content in front of them.
Alongside this, you can encourage people to react to your campaign by including a gimmick. This can be a special character that makes shrewd comments or an opportunity to win a cool prize.
Both will help your content stand out and get people interested.
- Tell A Story
Finally, for content marketing success you need to tell a story. An advert isn’t enough by itself. You need to share how your business is relevant to the potential customer and allow them to connect.
The best way to do this is by connecting with them on a personal level. You can even tell the story over several promotions, ensuring interest is maintained in the medium term.
Just remember, to review your content regularly and ensure it stays relevant.