Did you know that more than eighty percent of Google’s revenue comes from Google Ads? Google ads are extremely effective at connecting companies with target demographics.
But if you don’t utilize Google Ads optimization then you could end up leaving money on the table. Luckily for you, we’re here to help with just that.
So keep on reading we’ll show you how to optimize Google Ads so that you get the most bang for your buck.
Negative Keywords
A negative keyword is not a bad keyword. Instead, it’s a word that you choose to not have associated with your ads.
As an example, imagine that you run a gardening company. You want to bid on any keyword that includes the word “garden” in it. However, there are plenty of terms and phrases with the word “garden” that are irrelevant to your company.
Think of things like the movie Garden State, the band Savage Garden, or the town Garden City. People who search these terms on Google are likely not interested in what you have to sell. And that means that advertising to them would just be a waste of your money.
Every time someone clicks on your ad, you’ll get charged. This is why it’s so important that you optimize your negative keywords.
Search Targeting
Search targeting is when you narrow your target search engine users down to people who are likely to buy from you. Once you know who your target demographic is, you can use search targeting to target specific users.
If your ads align with your services, products, or brand then you will probably see a lot of success.
Geolocation and Dayparting
Google Ads lets you set your geolocations parameters. This means that you can choose which areas your ads appear. This doesn’t mean where your ad appears on the search page.
Instead, this refers to where your potential customer is physically located in the real world. If you run a computer repair company in Los Angeles, California, it probably won’t do you much good to advertise to someone in Fort Lauderdale, Florida.
You can restrict your parameters to just Southern California, Los Angeles, or any other limits you want.
Aside from setting location limits, you can also optimize for days and times. This is known as dayparting.
Perhaps you find that your ads get the most traction on weekends. If that’s the case, you can optimize your campaign by advertising on just specific days.
Use Google Ads Optimization to Your Advantage Today!
As we can see, Google Ads optimization can provide you with greater opportunities to reach new customers. By making the most of your Google Ads campaigns, you can find the right customers and more easily convert them.
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