Nowadays, organizing an event of any sorts is a daunting task. Whether it’s a sport or business event, the goal is to get as many people as possible interested in the event itself. However, reaching such a wide crowd can prove to be quite a challenge. Fortunately, digital marketing is there to help move things along.
For example, promoting a March Madness bracket in light of the Big Dance will certainly generate enough exposure for the event. People who are interested in the event will want to get more information for reliable sources, such as BetUS, for instance. Digital marketing, therefore, allows you to plan each step of the promotion adequately. With that in mind, here’s why digital marketing is important for event promotion.
Building the hype
The essence of using digital marketing for event promotion is to build the hype. No matter what type of an event you’re organizing, you have to spark people’s interest. Digital marketing allows you to send the right message at the right time to the right people that will trigger their interest.
Moreover, you can send your messages across every relevant marketing channel you need. Let’s take BlizzCon for example.
This annual gaming convention organized by Blizzard Entertainment Company generates a huge amount of hype months in advance. The secret is teasing the audience with sneak peeks at what will occur at the convention. Blizzard never reveals too much information. Just enough to drive the audience wild.
Once enough hype has been generated you can leverage digital marketing to build exposure. That includes revealing when the vent will take place and where, who will participate and what the audience can expect.
A series of content published on websites, blogs, social media, email newsletters and so on will quickly spread the word around. All that it remains is keeping the audience engaged with information, news and updates until the event is just around the corner.
The most important part about using digital marketing in event promotion is that it allows you to monitor how the audience responds to your messages and content. If you don’t like the results, you can always adjust your marketing campaign for better efficiency.
In most cases, the purpose of event promotion is to boost attendance as much as possible and thus boost the sales of tickets and promotional merchandise. Once again, digital marketing is there to help you out.
You can achieve your goals by leveraging social proof and creating a sense of urgency. The fear of missing out (FOMO) effect is an ideal example of how you can do this through digital channels. For instance, you can create social media promotions that indicate how many tickets or products are left in stock.
People will rush to make a purchase so they don’t miss out on a great opportunity. Moreover, if you include a countdown time until the sales end it will encourage your audience to make a decision by not leaving them much time or room to reconsider.
Digital marketing provides a way for anyone to have their voice heard in a very crowded and highly competitive market. All you have to do is create a marketing strategy that will help you promote your event the best way possible.