The internet has continued to fascinate us with its potential. Online marketing is now leading all other forms of marketing strategies. To grow your online audience, you need to understand the technicalities of the internet and be aware of the many ranking factors. This will allow you to be discovered in an online search.
You should make sure your business can be seen at the top of Google’s Search Engine Results Pages (SERPs). It is not just about being found but also appearing relevant for highly competitive keywords. It is only through appearing competitively on Google’s SERPs that you can successfully market your business online.
Search Engine Optimisation
If you have a website or a blog, you should optimise it for relevant keywords. SEO is about optimising your online content so that a search engine can show it as a top result for searches on certain keywords. The goal here is to build excellent content and optimise your site’s on-page and off-page SEO. On-page SEO is concerned about Google’s factors that are determined by directly viewing your site, such as your headlines, content, and page structure. Off-page SEO entails all variables that Google uses to rank sites, and they depend on other sources that may be out of your control. These include social networks, other blogs in your industry, and the profile of the searcher.
Optimisation can be achieved by improving your site’s speed, enhancing mobile usability, using a meta description for your content, creating link profiles, making sure your content is of high quality and direct to the point, appropriately using your keywords, and making sure you frequently post because the freshness of your content matters. While onsite optimisation can be carried out with some research and online tools, good offsite optimisation and content distribution is best left to specialist SEO companies such as RD Internet who have been helping website owners rank their website for years.
Paid Search Advertising
Paid advertising ensures your site will appear among the top searches for relevant keywords. Paid ads are particularly productive for those businesses whose customers have high lifetime values or those that provide high margin products or services.
Improving your ranking organically is not easy, as we have seen earlier. You need to put in time and effort in order to create and maintain high-quality content. Paid ads can ease the process since you will not need to organically rank highly. Search engines like Yahoo, Google and Bing, provide essential details to the marketer with free real-time data and analytics platforms that can help you profile your customers and therefore target them for particular ads.
Using Social Media Platforms
The power of social media is increasing by the day. You can instantly reach many people across the world at a moment’s notice. But if you do not have many followers, it may not be easy. You, therefore, need amplifiers, power users and influence to reach your target group which may not be free.
You can use influential Instagram or Facebook accounts to amplify you adverts. As long as you know your customers, you can use metrics such as interests, geographical location, marital status, and age to locate potential customers and target them for your products.
The amount of time spent watching video on the internet has grown significantly. YouTube offers a great opportunity for marketing your business. Whether you use screen-sharing or capture things from the real world, you should ensure that the content and quality of the recording is of high. You can also add a link to your site.
Video ads allow you to connect with potential customers in a unique way. Sharing your personal experience makes people care about your product. You can reach your target audience by use of keywords that touch on gender and age.
Remarketing enables your site to show targeted ads to users who have already visited your site and therefore stay connected with them. The ads are shown to the visitors whenever they are online hence enticing them to revisit your site. All you need to do is add a piece of Google remarketing code that adds visitors to your remarketing audience through browser cookies. You can even customise the code to your specifications.
To market your products and services, you should be patient and consistent with your efforts. Update your site often and keep your content unique and interesting. Mix several advertising techniques to obtain optimal results of online advertisement.