As a real estate agent, establishing yourself professionally and individually can feel overwhelming and next to impossible, especially if you are entering the real estate industry for the first time in a highly competitive area. When you want to create a professional reputation for yourself while simultaneously building long-term client relationships in the real estate industry, there are a few tips to keep in mind.
Build a Presence on Social Media
Social media has become a primary source of traffic for many local and online businesses and brands today. Without a social media presence, it can quickly become teious when attempting to reach prospective clients without any leads or insight into who is currently in the real estate market.
Establish yourself professional using social media platforms such as Facebook, Twitter, Instagram, Pinterest, and even LinkedIn. Choose platforms that are relevant to the type of clients you intend to reach. For instance, if you are a commercial real estate agent interested in helping individuals find space for local startups, focus more on using platforms such as Linkedin, Facebook, and Twitter to maximize your reach.
However, if you promote unique, homey, and cozy properties, Pinterest can also help you to stand out. Take the time to consider the type of real estate agent you wish to be viewed as based on the properties and clients you intend to represent before setting up your social media accounts.
Streamline your social media accounts with high-quality profile photos as well as the same color scheme throughout. Always include links to your official website or real estate portfolio within the “About” or “Information” section of each social media page you set up to use.
Engage With Current Clients
Like posts of your followers and clients and engage with them from time to time to show that you care. Respond to questions and inquiries left on your social media page to showcase transparency and your professionalism.
Create a Content Schedule
Keep your followers and clients engaged with your page and your social media presence with a content schedule in place. Create unique, engaging, and relevant content that i useful or interesting to your target on a regular basis. Publishing your content to your website as well as to your social media pages across the board can greatly increase your website’s traffic as well as the number of leads you are able to generate.
Create a Professional Website
Develop and launch a professional website that is official and your very own, especially if you are working as an independent real estate agent. Having an official domain name that showcases your portfolio while also providing prospective clients with a newsletter subscription option and a method to contact you can significantly increase the number of leads you are able to generate.
When users feel as if they have various methods available to connect with a business or agent, they are more likely to place their trust in the individual or business itself. You can also use your official website to showcase genuine and authentic testimonials from previous satisfied customers you have helped and represented.
A professional website can also help you to stand out from competition, especially if you are entering the real estate industry in an area that is already competitive and dominated by other realtors. With an official website, truly show your skills and abilities when it comes to crafting marketable copy as well as publishing high-quality professional photos and video media of the homes and properties you have represented and successfully sold in the past.
Invite Them to Events
Another way to genuinely reach out to clients to help with building loyal long-term relationships is to invite them to client events you are hosting or attending. Inviting previously satisfied real estate clients of yours can help with boosting your own professional reputation while allowing them to truly feel special and cared for by their agent.
When clients feel that they are also appreciated in the purchasing or selling process, they are much more likely to spread the word and recommend their agent to their own family members, friends, and business associates.
Use Alternative Marketing Strategies for Personal Connection
Using direct mail campaigns provides you with the ability to streamline your next marketing campaign based on specific regions as well as various zip codes and neighborhoods, depending on your current location. Use real estate direct mail postcards to stand out from online competitors and digital campaigns, providing you with a more direct method of communicating with those who may be in need of a real estate agent.
You can use direct mailers to promote your services altogether as a realtor as well as your own firm or the real estate company you are currently representing. If you have an upcoming open house on a property, consider crafting a unique one-time direct mailer to promote the open house while providing photos and directions to nearby locals. The options are virtually endless when it comes to crafting unique and engaging real estate postcards with the use of Wise Pelican.
Be a Useful Resource to Your Clients
Another way for real estate agents to maintain lifelong professional relationships with their clients is to be a valuable resource of information to them. Whether you have experience in home repairs or if you are connected with manufacturers in your local area, providing your clients with additional resources outside of your line of work as a realtor is one way to truly gain trust and respect.
If a client feels truly helped and guided by your resources, they will feel much better recommending you to those they love and cherish in the future.
Developing your online presence and building your professional reputation does not have to feel overwhelming, stressful, or confusing. Once you know who you want to represent and how to better connect and communicate with your prospective clients, the opportunities become virtually endless.
With a deeper understanding of the needs of your prospective clients and a desire to deliver top-notch customer service at all times, maximize your reach and ability to achieve success in any area of real estate today.