Reaching New and Existing Customers

When you are running a business, your existing customers and those new customers you want to reach are more important than ever. So, how do you go about reaching those customers? Where do you start? To begin with, you need to know as much as you can about your target markets. Knowing where they are and knowing their age and other background information will help you to target and focus all of your future efforts.

Keep Customer Communications Regular and Consistent

It is essential that all communications you put out to new and existing customers are consistent and regular. If your communications are not regular, then you will struggle to command the attention of your audience. Your audience will not know what to expect or when to expect it. If you focus on regular communications, you can make new and existing customers feel valued and appreciated. 

Think About What your Customers Need to Hear

At different stages of your business, your communications will vary. At all times it is important to think about what your customers need and want to hear. Not everything you have to say is useful or beneficial to your new or existing customers. So, before you overshare you must ensure that you focus on communication that is clear. Communication must have a purpose. To ensure that all communication is purposeful, you need to put yourself in your customers’ shoes. Ask yourself – What do I want to hear and what do I need to hear? For example, are customer service updates essential, should the focus be on delivery times? Or should the focus be on new products and services?

Using a Regular Podcast

Keeping on top of customer communications can be challenging, especially when you are busy running a business. One way that you can touch base with new and existing customers is to use a podcast. When you create a podcast using specialist software, such as that at, you can ensure that your audience hears professionally produced content, which is both relevant and useful to them. A regular podcast can help you inform customers about who you are and what you can offer them. When you create a connection to your new and existing customer base, you can begin to build a relationship.

Staying Social and Interactive

As well as having a podcast in place, it is also important to ensure that you are social and interactive with customers on other platforms too. Using social media alongside a podcast ensures that you can be seen, as well as heard. Customers, both new and existing, want to ensure that they can connect with a real person and with the power of social media, you can make this happen.

Having a Plan of Action and a Budget

Reaching customers will take time and finances. Having a budget in place is crucial. If you do not have a budget laid out, you could end up spending more than you can afford to. Alongside having a budget, you also need a plan of action. Without a plan in place your communications and efforts with customers may not end up being as regular or consistent as you need them to be. 

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