As soon as the static frame starts moving, it becomes a graphic animation, animated picture, but not a motion design. When the image comes to life and additional sense appears – then we are talking about motion design.
The product of motion-design is a roller-story told in time. Creating such a very short video is a laborious and expensive task.
The profession of motion designer combines a huge amount of skills, knowledge and experience. This is a designer orchestra: screenwriter, artist, director, cameraman, editor, producer, sound designer and even a programmer.
History Line of Motion Graphics
The motion-design, as we know it now, owes its appearance to the almost 200-year history of animation. Many of the techniques invented then are actively used by motion graphic studios, like https://darvideo.tv/motion-design/, so far.
The first experiments, which could be attributed to the field of graphic motion design, were associated with quite tangible graphic optical illusions: thaumatropes (what are they?), magic lanterns, zoetropes (about) – they were all the ancestors of modern motion design videos. Reviving due to optical illusions, features of human vision, light effects, images surprised the then viewers no less than modern design works in the field of motion graphics.
Cinema has become the medium in which motion-design originated, it received significant development in the 50s in the USA, thanks to designers such as Sol Bass, Maurice Binder and Pablo Ferro. At that time animated credits and logos began to appear on television. That was a turning point: animation ceased to be an exclusive entertainment tool and received functional tasks.
Application Today
Advertising: motion is used throughout. Emotional videos with a short but capacious plot, designed for emotional perception.
Presentations: Video content is gradually crowding out all other types of content. It is easier to watch the instructional video than to read the manual. The movement is more interesting than static, it fascinates and delays. They try to use videos everywhere: in presentations, reports, lessons, explanations of working with services.
3D mapping: this is a laser show where the facades of buildings act as a “screen” for a 3D projection – thus, the geometry of the building, its architecture and location are played up.
Interactive design: this is a fairly new direction, a symbiosis of design, programming and shows. Interactivity helps to make user interfaces expressive and easy to use. Motion design is one of the most sought-after trends today. It is applied in such areas:
• creating icons;
• preloader;
• microinteraction;
• video screens;
• prototypes;
• registration of cases;
All of them exist both on their own and integrate into each other: for example, it is difficult to imagine a site that would not have at the same time an advertisement for its products and the same elements of interactive design.
Every year the motion graphics are becoming more complex, saturated with meanings and forms. But it is always worth remembering that this is only a tool for translating original ideas and concepts.