Medical SEO for Healthcare: What You Need to Know

If you are reading this, then you are likely looking for information on medical SEO. If so, dNOVO Group is here to help. We specialize in the digital marketing needs of healthcare organizations and providers. Our team has seen first-hand how search engine optimization can impact a business’s bottom line by increasing revenue!

Before getting into what medical SEO is, it’s essential to know why search engine optimization matters. Every day of the year, millions of people use Google, Bing and other search engines to look up health-related topics. They are looking for information on disease symptoms, treatment options, medical conditions and more. The goal is to find good info from reputable sources.

When someone searches for information on a health-related topic, or if they type in their zip code to find the closest doctor, your online presence is what determines whether or not they choose you as their provider. It is because 78% of patients search for health information on mobile devices. Those mobile searchers will also turn to Yelp, doctor review websites or other online directories to check out your practice.

It’s important to note that search engines are relevant for new patients and provide valuable information for existing patients. For instance, if someone recently experienced a medical emergency and Google Maps directed them to the nearest ER, it is highly likely they would try to find a doctor who is close by.

That’s why you have to find your way onto the first page of Google search results. But standing out from the competition won’t be easy, considering that medical service providers often go up against hospitals and clinics. This means you will need an expert team on your side who understands how to improve search engine rankings.

This is where dNOVO Group comes in; we are the premier medical search engine optimization company that has helped healthcare professionals stand out from the competition on Google and other search engines. What does this mean for you? It means that if you work with us, your practice will have a better chance 

of being found online by potential patients who are interested in your services. And more website visitors means more conversions!

Now that you understand why medical SEO is essential let’s review what you need to know before deciding on a company for this type of work.

Do not be fooled by companies that offer instant results. There are no magic tricks when it comes to increasing your website’s page rank; it takes time and patience. Today, the only way to climb to the top of Google search rankings is through organic SEO.

It is easy for a company to claim that they offer advanced techniques like local-based marketing or video optimization. However, these services will not provide an immediate increase in conversions. What they can do is help you establish a more substantial presence on the web and improve your website’s credibility.

It would help if you also looked for a company that understands your industry and can provide current, relevant resources. For example, dNOVO Group conducts regular search engine optimization audits to ensure our clients remain compliant with changing Google algorithms. We also provide daily reports that outline the progress.

Another pro tip is to work with a company that can measure results through social media posts, web referrals and more. This way, you will know which medical SEO techniques are working to improve your presence online continuously.


To schedule a personalized consultation for medical search engine optimization, call dNOVO Group. From our state-of-the-art facility, we send out teams for onsite medical SEO audits and online marketing campaigns.

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