Marketing During a Pandemic – Tips from Marketing Companies

marketing in an office

2020 has been unprecedented thanks to the COVID-19 pandemic. This ongoing health crisis has had devastating effects on individuals, families, and businesses of all kinds. Nowhere in the world has been spared, however it cannot be understated how severe the impact has been (and continues to be) on people throughout the USA. Many businesses of all sizes have been forced to close temporarily (and some even permanently). Yet there are some definite benefits from taking advice from expert marketing companies during these challenging times.

A New Approach

Business owners and managers across all industries are being forced to adapt to the challenges of the pandemic. This requires a new approach; changing the way they think about their business, adjusting to the altered ways in which a business can operate, and redirecting their focus accordingly. 

The Internet is Your Key to Success

Businesses across the USA, from California to New York, Alaska to New Mexico, and Hawaii to Maine, are successfully adapting in an array of ways – and moving business online is a powerful antidote to the effects of the pandemic. 

Marketing companies are experiencing an unprecedented demand for businesses to implement a new or improved online presence so that their ability to be seen by the right audience is better than ever before. 

Consumers, too, are being forced to find new ways to shop and carry out other transactions – and they are discovering the convenience, cost-effectiveness, and safety of doing much of this online, from the comfort of their home or office.

Versatility is the key. Despite the COVID-19 situation, businesses that are based online are thriving as we end 2020 and move into 2021 – boosted by consumers who have needs to be filled and for whom a business with an online model can easily and conveniently deliver the solutions they seek. 

The Benefits of Taking Your Business Online

  • Expand your audience and customer pool
  • Legitimize your business
  • Enhance and showcase your brand
  • Improve customer service
  • Offer convenience and flexibility
  • Maintain health and safety for your team and customers
  • Reduce your operating costs
  • Generate more leads and attract new customers
  • Boost profits 
  • Create an online store
  • Offer online services – bookings, consultations, messaging, etc.
  • Process eCommerce payments
  • Manage bookings and appointments
  • Manage B2B and B2C communications 
  • Facilitate and track shipping and deliveries
  • Continue operating in challenging times
  • Survive the pandemic and flourish in the future

Ike Elimsa is the CEO of Twelve12, which is a leading Orange County marketing company. He leads a team of experts in digital marketing and branding, and he understands better than most the importance of adaptability during these challenging times. “The world is changing direction, and so is business. This requires a need to refocus on your approach to marketing. A savvy marketing strategy enables you to make sure your customers and clients know about the changes you’re making to the direction of your company, whether you’re a big business or a sole trader. When they are fully informed, they can join you and maintain their relationship with your business. The power of a great online presence can’t be understated – and it also helps new leads and customers to see you at the right time to discover your brand and what you can offer them.  Going online with the right website and the right, comprehensive, bespoke marketing strategy gives you a much stronger foundation and platform for future success.” 

Go Online to Generate Opportunities 

Adopt an online business model with an optimized website and a clever marketing strategy to expand your reach. Doing so will help your business to harness the unparalleled power of the internet. 

The COVID-19 is projected to continue for many months to come, and some of the forced changes to our lifestyles and how we do business will endure long after life returns to “normal”. Much of this will be driven by the preferences of consumers as they discover the convenience of doing as much as possible online. From seasonal shopping and grocery shopping to making bookings, paying bills, and buying tickets, creating, improving, and maintaining a robust online presence for your business makes sense. Your competitors have likely already made the switch – so what are you waiting for?

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