Keeping Valuable Employees For Years: Driving Long-Term Employee Retention

The “Great Resignation” caused companies to reevaluate various policies. Certain professionals resigned due to low pay, while others vowed never to return to the office after working remotely. Companies changed requirements after the pandemic, even after employees were told they could move states away. Retaining valuable employees that create a positive culture among staff and are highly productive is vital. 

Driving employee retention among those that are valuable is extremely important. Taking the time to note when an employee is outperforming expectations will be imperative. Emphasizing the wrong characteristics or KPIs is a recipe for disaster. Clear expectations are a characteristic of employers that employees enjoy working for.

Pay will always be a detail that matters when keeping valuable employees. That said, the amount of pay might not matter if the workload is unsustainable. Work-life balance has become more critical to professionals, so a slight decrease in pay for a better lifestyle is worth it to some. Below are tips to help retain those employees that help keep business moving in the right direction. 

Employee Appreciation Events/Milestone Awareness

Employee appreciation events can be as simple as a free happy hour or dinner paid for by the company. A small bonus on birthdays or the day off automatically are perks that are noticed. Award events for various departments with a red carpet will make employees feel valued. Recognition in the form of trophies or glass awards for top performers can tap into the competitive nature of employees. 

Milestone awareness of how long an employee has been with the company matters. Employee anniversaries should be noted in company emails or via other avenues. You do not want a top performer of a decade to wonder why they have worked at a business so long if nobody realizes it. 

Remote Work Rules The Day

According to some studies, the pandemic pushed remote work ahead by about a decade. Companies found that the fear of decreased productivity was misplaced. Several industries saw upticks in productivity when employees moved to a remote work environment. Processes were also streamlined in many cases that wouldn’t have been modified in an office setting. Tracking employees’ every move did not seem to matter as long as productivity numbers were being hit.

Micromanaging employees that are performing at high levels can have a negative impact. A top sales professional working mostly on commission might need extra breaks to prep for pitches during the day. Reprimanding them for not calling constantly can lead them to look for other sales opportunities. You want employees to know they are trusted when working remotely, as showing appreciation becomes more difficult. 

Virtual happy hours can be a nice touch during the week. Sending out gift cards for various delivery services can allow teams to bond outside of a professional capacity. Getting to know coworkers can be a bonding experience that helps build rapport and can yield employee loyalty. Even sending pizza to remote workers can be viewed positively, as providing lunch in the office is common in some industries. 

PTO And Leave For Parents 

Paid time off can allow employees to rejuvenate both personally and professionally. Encouraging employees to take their time will be a company culture point to note. Shaming employees for taking vacations they have earned through steadfast attendance will lead to high turnover. Some employees could be great at their jobs and simply work to fund their travels. The ability to accrue vacation over the years can allow an employee to take a trip of a lifetime. A week or two is short enough for some trips that employees could have planned for years. 

Leave for parents is very important for those with a new family addition. Maternity or paternity leave shows employees that their employer views them as more than just production. Remote work during the first few months of being a parent can be an ideal perk. Offering childcare for those in the office in the building they work in is the ultimate perk for parents. A parent could have lunch with their child or see them each time they take a break. Childcare is expensive and leads employees to leave a job as their salary could be similar to what they pay babysitters annually. 

Keeping employees that fit in with the culture and perform quality work will be crucial for any business. New hires only sometimes work out; training a single employee who might stay with the company for less than a year can cost thousands. Use the tips above to ensure that top employees stay with your business. 

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