Instagram Marketing Tips That Every Business Owner Needs to Know

marketing with instagram

If you are running a business and have an account on Instagram at the same time you need to become active. With millions of active users, it is one of the social media platforms today that can offer a good marketing place to reach a lot of customers all over the world.

If you want to make the most out of your Instagram marketing, you must have a huge number of followers and make it consistent as well. However, if you’re just starting out, you have nothing to worry about because you can always buy real Instagram followers. If you’re a bit hesitant, you shouldn’t be unless you are dealing with an illegal and unreliable service provider.

Nevertheless, apart from having a huge following on Instagram, there are other marketing tips that you can do. Keep on reading to learn more.

Engage With Your Followers

If a certain user leaves a comment on your post, if possible, leave a reply most especially if the person is giving positive feedback. In fact, this simple interaction may help in creating a loyal customer and a raving advertiser of your business.

Repurpose Content From Other Accounts

Are you having a hard time making enough content in order to meet the needs of your followers? If so, then you may want to repurpose content from other Instagram account, but make sure they are relevant to your niche.

If you do this, always credit the original source in your post by mentioning in your caption or tagging the profile.

Use the Right Hashtag

Keep in mind that a hashtag is not only beneficial on Twitter. In fact, it will also help users on Instagram to discover your brand or business on the platform.

Thirty is the maximum number of hashtags that you can add for every Instagram post. But we highly recommend that you use less than that. Better yet, try to add 5 to 10 hashtags and then assess how your posts perform. After that, check if the number of your followers has increased and whether you have accomplished your target level of engagement.

Also, make sure that the hashtags you are using are correct. For example, you can utilize your own hashtags related to your brand or other campaigns specific and more popular hashtags in order to broaden your reach.

Take Advantage of the Link in Your Bio

Unfortunately, the links in the Instagram posts can’t be clicked. So, if you want to add links to your post, put them in your bio section instead.

The vast majority of brands and businesses use this section to link to their site, unluckily, it is a bit of wasted opportunity.

Make sure to change the link on a regular basis most especially if you planning to release new products or running promotions.


Marketing on Instagram is not as difficult as you think. In fact, as long as you know what you are going, you will be able to grow your business and obtain more customers with the aid of this platform.

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