If you’ve heard that backlinks aren’t important anymore — think again. Backlinks will continue to be a ranking factor in Google for the foreseeable future.
Having a link method in place that will continue to bring in backlinks for the long haul means you’ll secure long-term success for your website. If you don’t continue to build backlinks, you might find your site falling in the search engine results.
Continue reading this article, and we will show you ways to keep backlinks building to your website for the long-term.
1. Become a Source
Becoming a source for reporters and bloggers is a great way to gain links. There is a website called Help a Report Out that connects sources and people looking for sources.
You can sign up for different categories and find people that need your expertise in exchange for a backlink.
2. Find Outdated Resources
If you’ve looked at different sites in your niche and you see that they are linking to content that is out of date, this is a great opportunity to get your link on their site. You can simply drop an email to them and say you noticed they are linking to the other site, but your website has updated content, and you thought they might like to know about it.
While not everyone is going to get excited about using your link, you will find there are some people that will link to your resource.
3. Learn to Write Skyscraper Content
Writing subpar content and expecting to rank isn’t going to work anymore. If you think that you’re going to get people to your site with a 500 word “ultimate guide” — think again.
Before writing any content, you should make your way over to Google and see what content is already there. If you don’t know what content is ranking, you won’t know what competition you’re up against.
Skyscraper content is content that goes above and beyond anything out there that is written so that Google and other search engines can’t help but rank your website.
4. Use Infographics
Infographics are powerful assets in your link building strategy. People love to link to infographics that help them paint a picture within their content.
Most people don’t know how to design infographics and don’t want to put out the money to pay someone to do them for them. You can do outreach to bloggers within your space and offer for them to use your infographic for free as long as they link back to your site.
5. Guest Blogging
Guest posting can take quite a bit of work if you don’t already have a list you’re targeting or a relationship with the bloggers in question. When you get a link from a high-quality site, it is worth it.
You’ll need to learn how to do outreach and pitch to these bloggers, so your offer will be attractive.
You can read more now about link building and the different kinds of links you can get. Some link building tactics are meant to look like guest blogging links but are a little easier to get because you buy them.
6. Peek in On Your Competition
Did you know you could spy on your competition? Spying on your competition will allow you to see exactly what links they are using to rank. It is like having the recipe for their success.
Watch your competition’s social media and see what they are doing to build or earn links. You can set up alerts to get notified of when your competition posts on social media, publishes content on their site, or has brand mentions.
7. Link to Your Own Content
One of the best places to get links is from your own site. Building internal links will help with user experience, but it also allows for link juice to flow through the site. There is no use wasting all of your link juice by not linking to anything.
When you link to closely related content on your site, it lets Google and other search engines know what is relevant. It can also get people to stay on your site longer and read more of your content.
8. Get Interviewed
Yes, there are people that would love to interview you no matter what you do. There are always ways to spin what you do to get on a podcast, YouTube show, or some other method of getting interviewed.
After the interview, almost everyone creates show notes, and these show notes almost always will have a link to your website.
9. Do an Original Study
Doing studies sounds hard, and that is why most people won’t do it. The good news is that you can do a small study, and it still holds a lot of value.
Even if you survey 500 people, the information that you get can be interesting enough for people to link to.
10. Write Testimonials
Do you love a certain product or service? You can write a testimonial for them in exchange for a backlink.
Testimonial backlinks are often on the homepage, which can be a major boost for SEO.
Honing In on Your Link Method
Now you have many ideas about how to increase the effectiveness of your current link method. Understanding link building, its importance, and how to stay on top of it are key, and now you know what to do.
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