How to Write Marketing Blogs Your Clients Will Actually Read

Write Marketing Blogs Your Clients Will Actually Read

Let’s admit it. While writing is easy, blogging can be hard. And we all wonder whether it’s worth the time and effort.

Is it really possible to write a business blog with informative content that can generate hundreds of leads if not thousands? Can you write content that is so juicy that will make readers eagerly want to follow you on social media and do business with you?

Getting your target readers to fall in love with your content may sound like a wild dream — perhaps a daunting task. But it doesn’t have to be.

You can make customers read and share your content by implementing a few strategies in your content writing process.

Apply these four strategies, and you may find yourself driving more traffic with your blog posts.

1. A catchy title/topic followed by great content

And there you have it – the basic answer on how to make clients read your blogs.

How do you create appealing titles? Get ideas from what’s trending in your industry, in the news or social media, Q&A sites like Quora, reddit….What about the content?

  • What does writing amazing content mean?
  • How do you know what to write about?
  • How do you get the right keywords?

Write well-researched content that provides fresh, informative facts. Use creativity to illustrate your message better–use words and visuals. In other words, be vivid-clear and imaginative.

Stand out from the competition by finding new ways to address a common problem. Use comments on similar blog posts to understand what others left out and address it boldly.

2. Use visuals – Infographics, videos and pictures

It sounds like a time-consuming task. And yes, it takes time to put together good visuals in a post, but when done right, the results will be amazing. Appealing content is much more than just words.

It takes a combo approach to gain readers. Amazing visuals and great content will make readers stay on your site longer – which is good news for you.  They can learn more about your products.

For more advantages for infographics, check out this article.

3. Avoid promotion- Be customer centric

Are you writing your blog for your business or your target audience?

Let’s get things right. Why do you write? There can only be three objectives here.

  • Generate leads
  • Raise your profile as an authority in your industry
  • Boost web traffic

This is not 2008 when everyone was placing sales messages several times within the content. You won’t gain readers this way. Provide solid advice regularly, and you’ll build authority and trust in no time. That translates to shareable content and more readers.

A lack of promotion is actually the best promotion.

4. Use a conversational tone to Engage and connect with people

How does it feel when someone sounds too formal? Do you ask your readers questions and respond to their comments and questions? A great blog post should be a conversation and not a monologue.

Use your blog as an avenue to answer questions people commonly ask in detail. This is a sure way to get more readers who are searching for practical and solid advice.

You can opt for blog ghostwriting and get it done by professionals.

Great content is sharable. Most of the readers access your content from their mobile devices. Currently, global mobile data traffic amount to around 20 exabytes per month and is expected to reach 77.5 exabytes per month by 2022. This is encouraging if you can observe the above strategies. Know your target audience and offer them great content 

Finally…

Ready to understand your audience and perform valuable research? You can start here and seek professional assistance.

Your blog will no longer be a lonely voice, and readers will want to read your posts all the time.

Author: Benjamin Shepardson – NoStop Content.

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James Williams
James is our Lead Content Publisher here at Feeds Portal. He has worked with many top websites over the years, including BuzzFeed.

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