Are you having trouble attracting attention to your legal firm? It’s no wonder: according to the American Bar Association, there are 1.3 million practicing lawyers in the United States.
Your firm features unique knowledge and skills that you know clients would love. So how do you draw them in?
In this article, we’ll explore how to get clients as a lawyer. Keep reading to learn more!
Optimize Your Web Presence
Your website is perhaps the most important aspect of your law firm marketing strategy. And while having a website is a fantastic start, if it isn’t tailored for search engine optimization (SEO) your website is going to have a tough time gaining any traction.
So what does an SEO-friendly site look like? Features include:
- Fast load times
- Image optimization
- A regularly updated library of original content
- A research-driven keyword strategy
- Mobile responsiveness
- Integration with your sales funnel
It can be a lot to handle, as you can see. This article has some great additional information on how to optimize your legal website. You may also want to consider outsourcing to a marketing company that specializes in legal sites.
Collect Reviews From Past Clients
Imagine you’re walking down the aisle of your favorite store. As you peruse the full shelves, you spot two products.
You’ve heard your friends and family rave about one product. The other, you’ve only seen advertisements for. Which would you choose?
In most instances, you’d gravitate toward the product that got a stamp of approval from your loved ones. Research shows that’s not a unique phenomenon!
84% of people trust reviews as much as a personal recommendation from a friend. Therefore, featuring a collection of reviews from past clients can help you gain potential clients’ trust.
The more reviews you have, the better, so don’t be afraid to reach out and ask for first-hand feedback. Plus, as a bonus, reviews tend to count toward your site’s SEO.
Utilize the American Bar Association
While you’ll want to make sure that your website is listed on popular directories, your best bet is to prioritize your listing on the American Bar Association.
The ABA has a long-established history of trustworthiness, so clients who find your name through it are already confident in your abilities. Plus, since it’s a niche site you’ll face less competition than you would by listing on, say, Yelp.
The ABA has a vast selection of resources, too, like blogs on marketing for attorneys and details about upcoming professional events, so make sure to sign up today.
How to Get Clients as a Lawyer: Elevating Your Firm
Figuring out how to get clients as a lawyer in this day and age can prove quite challenging. Our attention spans are growing shorter while new lawyers join the field every day.
Remember what you’ve learned today and you’ll have a leg up on the competition. It’s all about leveraging your digital presence these days, so get started on that fantastic website or well-crafted listing!
And if you’re interested in learning more about how you can grow your business, be sure to check back with our blog.