Tik Tok is a lip-syncing platform that came into the hype from the name Musical.ly. In November 2017, the Chinese company ByteDance had acquired the platform and changed the name. Charli D’Amelio, Loren Gray, and Zach King seem to be among the top three celebrities with the highest Tik Tok fans to date. According to the data of Wiki Bio Worth, the top Tik Tok content creators have a hefty net worth. It mentions that Charli has accumulated a net worth of $4 Million and Loren has a net worth of $3 Million. Zach King also has a huge net worth of more than $2.5 Million.
The Street mentions that Charli earns between $30,934 and $51,556, Loren Gray between $25,580 to $42,633 and Zach King between $25,075 and $41,791 per sponsored content.
It has been found that the content creators analyze the sort of audience they have. The sponsorship is the main source of earnings for these influencers. Based on the type of audience and the engagement rate, the brands approach them. After the negotiation with the amount goes as expected, the content creators do the promotion of the sponsors in an engaging way. Also, the shout out is another source of earning. There are various sites where one content creator can buy a shout out from the creator who has an immense fan following. The engagement rates and a number of followers are taken as the preliminary measures for the pricing of a shout out.
It is obvious that the Tik Tok celebrities have other social media accounts like Instagram and some of them are connected to their fans through YouTube as well. The platform has helped the creative minds to make their fan network really massive. Google AdSense pays them well for the content on YouTube. Sponsorships and shout outs are again the major sources of income for their Instagram account.
As mentioned by different sites, merchandise is another significant source of their earnings. The celebrities sell the hoodies, t-shirts, and many more items with their names, autograph, or any other special thing printed. It is sure that the fans are going to love the product. Now, when the products get sold, the stars get benefitted from a certain percentage of profit.
The platform like Tik Tok has helped people get massive popularity at a young age. The young minds have acquired massive earnings due to this video sharing platform and it has been a lot easier for the people to get exposure. There are various examples that the content creators have played for music videos as well due to a good fan following. The app has also been criticized in some parts of the world saying that creative people are not getting the exposure they need and content without creativity is getting more engagement. It depends upon the algorithm of the platform but it’s sure that if the person can engage the audience, he/she can beat the algorithm and reach among a large audience.