Selling on the Walmart marketplace is a game-changer for any business.
The marketplace attracts millions of customers daily, which presents an opportunity for you to broaden your reach and increase your sales.
Walmart offers an easy-to-use platform called Walmart Seller Central, designed to help you make the most of this unique opportunity.
Walmart Seller Central is a one-stop shop for online sellers with everything you need to manage your Walmart online store. In this guide, we will delve deep into Walmart Seller Central and cover everything you need to know to get started and succeed in the online marketplace
How to set up your Walmart seller account
- Creating Your Walmart Seller Profile
To create your Walmart seller profile, provide information about your business, including your business name, address, and contact information. - Setting up Your Payment and Shipping Information
Walmart offers several payment and shipping options, such as PayPal, credit cards, and direct deposit. You can also set up your shipping options and rates. - Creating Your Walmart Storefront
Your Walmart storefront is where customers go to browse and purchase your products. You can customize your storefront to showcase your brand and products. - Walmart Product Categories and Restrictions
Walmart has strict rules and guidelines around the types of products that can be sold on their marketplace. It’s essential to review these guidelines before creating your product listings.
How to create your Walmart product listings
- Creating a Walmart Product Listing
To create a Walmart product listing, provide information about your product, including the product title, description, and images. - Walmart Product Title and Description Best Practices
Your product title and description are critical for getting your products found by customers. Follow Walmart’s best practices for creating compelling titles and descriptions. - Walmart Product Image Requirements
Walmart has strict guidelines around product images, including size, quality, and content. It’s crucial to follow these guidelines to ensure your products look their best. - Walmart Pricing Strategies
Walmart offers a range of pricing options for sellers, including competitive pricing and dynamic pricing. Choosing a pricing strategy that works best for your business is vital.
How to manage your Walmart orders
- Walmart Order Management System
The Walmart Order Management System is where you’ll manage your orders, including processing payments, shipping, and handling returns and refunds. - Walmart Shipping and Fulfillment Options
Walmart offers sellers a range of shipping and fulfillment options, including self-fulfillment, third-party fulfillment, and Walmart Fulfillment Services. - Walmart Returns and Refunds
Walmart has strict guidelines around returns and refunds, including timeframes, eligibility, and product condition.
What are Walmart’s performance metrics?
- Walmart Performance Metrics Overview
Walmart uses a range of performance metrics to measure the performance of its sellers. These metrics include the Order Defect Rate (ODR), on-time delivery, and customer service ratings. - Walmart Order Defect Rate (ODR)
The Order Defect Rate (ODR) measures the percentage. - Walmart Seller Performance Standards
Walmart has strict performance standards that sellers must meet to maintain their seller accounts. These standards include metrics around product quality, shipping speed, and customer service. - Walmart Customer Service Expectations
Walmart expects sellers to provide excellent customer service, including fast response times, clear communication, and fast resolution of issues.
How can you grow your business at Walmart?
- Walmart Marketing and Advertising Options
Walmart offers sellers several marketing and advertising options, including Sponsored Products, Display Ads, and the Walmart Affiliate Program. - Walmart Sponsored Products
Sponsored Products allow sellers to promote their products on Walmart’s online marketplace, making it easier for customers to find and purchase their products. - Walmart Promotions and Deals
Walmart offers several promotions and deals for sellers, including Rollbacks, Clearance, and Special Buys. These promotions can help increase your sales and exposure on the platform. - Walmart Fulfillment Services
Walmart Fulfillment Services is a program that allows sellers to store their products in Walmart’s warehouses and have Walmart handle the shipping and customer service for their orders.
Frequently Asked Questions:
How much does it cost to sell at Walmart?
Selling on Walmart is free, but there are fees associated with selling and fulfilling orders, including referral fees, fulfillment fees, and shipping fees.
What are the product categories that Walmart restricts?
Walmart restricts the sale of certain products, including firearms, alcohol, and tobacco products.
How do I manage my Walmart orders?
You can manage your Walmart orders through the Walmart Order Management System, where you can process payments, fulfill orders, and handle returns and refunds.
How does Walmart measure seller performance?
Walmart measures seller performance through a range of metrics, including the Order Defect Rate (ODR), on-time delivery, and customer service ratings.
What are Walmart’s marketing and advertising options?
Walmart offers sellers several marketing and advertising options, including Sponsored Products, Display Ads, and the Walmart Affiliate Program.
Sell on Walmart yourself or get some help.
Selling at Walmart can be a great way to expand your online business and reach a massive audience. Walmart Seller Central offers a variety of powerful tools to help you succeed on the platform.
Whether you’re a seasoned seller or just starting, Walmart Seller Central has everything you need to succeed in the online marketplace.
If you require additional help to sell on Walmart and grow your sales, you can hire an eCommerce agency like Prolific Zone, to take on 100% of the work for you.
So why wait? Sign up for Walmart Seller Central today and start selling on Walmart!