In an era where institutions, brands, and entities with diverse interests have considered hiring and recruiting TikTok experts it cannot be denied that TikTok has got an impressive potential to benefit businesses of all scales and from every domain and industry across the world.
Today, countless brands have stepped into the quest towards achieving greater customer acquisition, retention, and engagement. Keeping in mind the growing need, dependency, and trend of social media marketing and promotion, it seems like you should rethink about your social media presence and do something for it.
Yes, you might be there on Facebook, Twitter, and Instagram but the world of social media has now extended to many other newly introduced and highly influential social media platforms where TikTok currently ranks on top of all for grabbing the most of social media enthusiasts’ attention.
Believe it or not but TikTok has got nearly a billion users worldwide where India, China, and the USA rank on top of all when it comes to mentioning the countries where this app has been widely used. Don’t worry if you belong to one of these countries and still haven’t done anything for your brand presence on TikTok.
Here You Can Get To Know Everything That’s Needed For Stunning Branding On TikTok
So far, businesses have managed to reap an exceptional amount of target audiences’ interest and response in terms of enriching brand integration and engagement through TikTok. If you are also interested in taking full advantage of it then take a look at the following things that you should look into.
Build A Stunning Branded Profile on TikTok
The very first step is establishing a branded profile on TikTok. It will allow you to keep your brand highly distinguished, recognizable, and an official medium that will primarily represent your brand on TikTok. Once done, you can focus on building your brand’s fan following and engagement with all of those unique and top trending practices that most businesses adopt.
Branded Hashtag Challenges
While looking at the latest TikTok trends and practices, it is quite evident that Branded Hashtag Challenges rank on top of all for attracting and engaging highly relevant people with your brand.
Offering these challenges boosts huge interest and eagerness within the target audience within a few moments. It will allow your users to create unique short videos based on your desired hashtags enabling your brand to go viral in even minutes.
Branded Content That Can Entice
Content will always remain the King. When it comes to TikTok, your brand profile should publish engaging and enticing content that can ignite the fire to engage your target audience strongly with your brand. It can include branded songs and videos that will not only inspire potential customers to follow your brand profile but will convert them into real customers as well.
Make Use of TikTok Influencer Partnerships
The third most important and key element to consider for an effective branding campaign on TikTok is all about TikTok Influencer Partnerships. From music and movies to sports and eCommerce, TikTok has got countless influencers with millions of followers. You can partner with them to represent your brand and get real TikTok likes and followers in no time at all.
Brand Takeover Ads
The second most important and unique element is Brand Takeover Ads. These ads are unique videos and/or GIFs that can link to an external landing page or website and lasts for 4 to 5 seconds on the users’ screen at the moment they hop in the app. Currently, it has been limited just one ad per day but appears to be one of the best and most striking ways to expand your brand’s target audience reach.
In-Feed Video Ads
Next to Brand Takeover Ads, you can go further by emphasizing on In-Feed Video Ads that are short 10 to 15 seconds video ads. These ads appear in the feed section under the “For You” segment and contains external links to drive leads.
These In-Feed Video ads have brought significant improvements to numerous brands in terms of achieving fast and increased customer acquisition. Maybelline which is a leading makeup and cosmetics brand recently witness more than 50K likes and 3K comments in a single day by simply running these in-feed video ads.