Domain authority (DA) was originally developed by Moz, a leading SEO tool, and keeping your DA score high can help your website become more visible. A high domain authority score will help push your website to the top of the list in search engine results pages (SERPs). Here is a short guide to domain authority and how you can increase your score and improve your position in search engine results.
What Is Domain Authority?
Domain authority is a metric that gives you an indication of how well your website is doing when compared to competitor sites. A website’s DA score ranks between 0 to 100, and a high-scoring website is more likely to receive better web traffic and rank higher on a search engine. Moz calculates DA using an algorithm that takes into account 40 different signals that judge your website’s ability to rank. Once you have been given a score, it can be difficult to alter it.
How Can You Measure It?
Signals include site speed, social signals, content quality, and overall SEO performance. In addition, the number of incoming links pointing to your website and the quality and relevancy of these links also make an impact. Furthermore, websites with a common niche will have stiffer competition and will need to have a higher score than a less common niche that has less competition.
Improve Site Speed
A quick-loading website will give you an advantage over competitor sites. Not only will rapid page speed improve your rankings, it will also enhance user experience too. A slow page speed can result in a higher bounce rate. For example, an individual who needs to transport their goods urgently would try a transport service marketplace like Shiply (millions of people use Shiply to get their shipment moved for the best possible price). If the person visits the website and finds each page slow to load, the visitor is more likely to click off the page and look for services elsewhere. Not only will slow speeds repel visitors, but it will lower your DA score too. Tackle slow page speed by removing unused plugins, optimizing the size of your images, and using a caching plugin.
Improve your social signals by working on your social media pages. Make sure you have an active online presence and include social media buttons on your website to gain traction. You can ask visitors to pop a comment or share your content using clickable buttons on your site. Try to increase your followers and shares by sharing engaging posts on your profiles.
Good Quality Content
High-quality content is an important factor when it comes to improving your DA. Post regular content and make sure it is cited well and error-free. Your content should also be substantial and provide value to the reader. Google algorithms identifies sites that have the best results for a search term and measures engagement using a number of factors. High-quality content will help keep visitors on your website and improve your ranking.
Using high-quality backlinks from high-ranking websites can boost your own ranking. Backlinks from low-ranking websites can actually hurt your DA score. Always check the DA of a website before citing it, and make sure you add internal links to your website too.