Choosing Between a Freelance Web Designer or an Agency

Choosing Between a Freelance Web Designer or an Agency

Are you thinking about getting a new website or revamping your old one? Choosing between going with an agency or a freelance website designer, such as, can be a tricky decision. In this article we’re going to lay out a number of things to consider before making your choice.

1. Budget

As a general rule, agencies cost more money to work with than freelancers do. This is because they have a team of staff, usually experts in their individual fields who all pitch together and work on your website to get it done. Freelancers on the other hand are supposed to have all these necessary skills themselves; enabling them to offer work of the same standard but for a cheaper price.

2. Working Relationship

With a freelancer, you’re going to work directly with that person. You will speak to them about your ideas and that same person will carry out the work, this creates a straight-forward working relationship. If you get on with your freelancer and bounce ideas well together, it can be a hugely beneficial thing for your business.

With an agency, typically their client manager will be the person you talk to, who’ll then pass on your ideas to the graphic designer, web designer and developers etc. Sometimes this can be a little like Chinese whispers so check with any potential agency first about how they handle this area, to make sure you’re happy with their process.

3. Design Style

Agencies are jacks of all trades (at least the good agencies are); so they should be able to produce any style of website you have in mind. Sometimes though this can put a lot of emphasis on you to choose the design style. If you’re not a web savvy designer, this can be tricky to know what’s going to work best.

One of the advantages to working with a freelance website designer is that they often have their own style. Just by going through their portfolio you’ll often notice a general theme to their work, it might be clean & minimalist designs for instance. If you go through a freelancers portfolio and love 90%+ of their work, you can be pretty certain that you’ll enjoy any work they do for you.


So those are the 3 main factors you should consider before choosing between a freelancer and an agency, according to There is no right or wrong answer, it’s about considering your own personal preferences and then choosing what’s the right option for you.

Generally speaking, freelance website designers are often better to work with if you’re a start-up or a a small-medium sized business. If you’re a big business with a large budget and a huge project ahead of you, then hiring an agency who can really handle that workflow probably makes more sense. Either way, heavily examine their portfolio’s first and make sure you love the previous work of whoever you choose. This is a good website for finding a good freelance designer.

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.