Many institutions began in a tiny office, even a room. Lot of entrepreneurs started out on their own, not even a partner, a colleague let alone a team of staff to utilise. Instagram is proof that humble beginnings can lead ...

To sell your brand, you need to connect with the target market. Businesses are now shifting to digital marketing to reach broader markets, and target their products and services to the people who need them. It takes effort to capture ...

Your marketing campaign needs to generate leads – not only that, but these leads later need to be converted into customers that ensure constant business for your brand. This isn’t the entire process that happens during a marketing campaign, but ...

Want to level up and personalize your WordPress admin panel but do not know how to get started? Worry no more! Here, we have gathered the top plugins that will improve your WP admin dashboard. Without further ado, let’s begin! ...

With so many social media networks available to users from all over the world, it can tough to stand out. However, very few social media channels can compete with the popularity of Instagram. The platform that allows only images and ...

To begin with, YouTube plays an essential role in today’s youth. Today, you will find that every person is using YouTube. No matter how old or how young they are. And as YouTube is so popular today, many people can ...

We all know that Google updates its secretive search algorithm many hundreds of times per year. Of course, these changes vary in size, and the vast majority of these updates are very minor. But, there are a few big changes ...

Owning a website attached to your business is a must if you will stand above the competition in our rapidly digitalizing age. Yet, it would surprise you that according to SBA, only 64% of businesses have a website, which the ...

A vital aspect of growing your business is optimizing your site to show up in search engines. It will result in thousands of people visiting your website every month if done correctly, bringing in revenues that are not reliant on ...

Transferring your business operations, emails, and document storage to the cloud will significantly reduce the cost of running a business, streamline workflow, and forego the need for in-house IT solutions. The right cloud hosting provider will facilitate remote employee collaboration ...

Keeping abreast of the latest news and trends in digital marketing can be an extremely tricky task, with the landscape continuing to evolve at a rapid rate. While the internet is awash with websites and blogs claiming to be the ...

Running a successful online business is not a walk in the park. There is much that goes into making an eCommerce business successful, and this includes designing a website. The website will be the face of your business, and therefore ...

A third-party or supply chain attack happens when threat actors penetrate an organization’s system through outsiders, such as third-party vendors or providers. And with almost all enterprises outsourcing some of their business operations, the risk of third-party attacks has increased. ...

When designing your personal or business website, it is always tempting to keep the cost down. Website design is not cheap, more so for professional websites. But thanks to WordPress themes, today, you can easily lower your website design project ...

Many years ago, marketing was a complex set of strategies that involved the use of firms, printers, media outlets and other large-scale entities. The sheer amount of time and cost associated with marketing campaigns made it difficult for small businesses ...

No matter your line of business, your website is your most important piece of online real estate. Your audience may interact with you on social media, but ultimately, they will all judge your business by the quality of its website. ...

Digital marketing is the new trend. In this competitive day and age, businesses need to ensure that they adopt sufficient marketing measures in order to reach a wider market. Therefore, they adopt traditional as well as modern marketing actions such ...

By this time, half the world’s population is already familiar with cybercrime. Whether it’s social engineering, phishing, hacking, or other types of cyber attacks, chances are that regular Internet users and companies with Internet-facing or connected systems have encountered them ...

Depending on your source, the first email ever was sent around 1971 or 1978 by Ray Thomlinson which represented the beginning of a modern method of communication even though at this time, the message was just a series of special ...

A domain name is the address of a website on the Internet. It is practically the website’s name. If you want to visit Amazon, for example, you’ll type the domain name amazon[.]com into your browser. There are instances, though, when ...

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