Web design refers to the visual and functional elements of a web interface such as a website. As such, it is one of the most important customer-facing components of any business. Why is it important for a business to have a well-designed website? For that matter, how do you define a website as being good or great? And what are the tools you’ll need to create such a website? These are the questions we hope to answer in this article.
Why Is Web Design Important for Business?
Your website is essentially an online portal that helps you reach your target audience, but it’s a lot more than that. It is representative of your brand, it helps you facilitate transactional interactions, and it acts as a conduit for revenue generation. The design aspect directly influences the user experience, so it’s easy to see why good design is essential to any commercial or non-commercial website. Having a slick and easy-to-navigate website means you increase engagement and reduce drop-offs. Moreover, a design that backs a solid SEO plan will further enhance metrics such as traffic, time on page, page value, and so on. That’s why it’s crucial for modern businesses to invest in UI design when deploying a website.
What Is a Good Website?
How do you define a ‘good’ website as opposed to one that’s not so great? Once again, some of the key elements here are usability and visual appeal. In addition, a good website should meet the following criteria:
- Easy to Use – You cannot underestimate the value of the ease-of-use factor when it comes to any kind of consumer-facing technology. A site that’s easy to navigate typically increases key engagement metrics such as time on page and customer satisfaction.
- Optimized for Mobile – Although most website templates are now responsive, if you’re designing one from scratch, you’ll need to make sure that it is equally functional on all devices. Web usage has already skewed towards mobile in a big way, so unless you have a dedicated mobile app, your website is going to carry all the load.
- Clear Call to Action – If the purpose of your website or a single web page is to capture emails, then that call to action or CTA needs to be very clear. Typically, one CTA per page is the best ratio but you can have more if your pages are long and scrollable.
- Accessible Contact Information – Offer multichannel access so you don’t lose visitors who prefer one contact method over another. The basics should be a phone number, an email ID, a Google Map widget to find you, and preferably a live chat service or at least a chatbot. Plan for those in your UI design.
What Tools Are Needed to Design a Good Website?
Your most important consideration for web design is the tools that you plan to use to create the UI and UX. The one you’ll be using the most is the one that you’re comfortable with, so let’s look at the different features of the top web design tools available on the market today.
Best 5 Best Web Design Tools
Wondershare Mockitt is an online design and prototyping platform with rich features, built-in asset libraries, and several advanced tools that are actually simple to use even if you’re a first-time user. Experienced designers will appreciate the clean layout, easy navigation, and awesome features of this online web design platform. Here are some of Mockitt’s useful features that will help you design stunning and captivating websites.
- Flowchart tool
Flowcharting is essentially a pre-design process where you test out your UI flows, user flows, and logical process flows. Unless you create a smooth experience on paper, it’s hard to do it when designing the actual interface. Mockitt gives you all the tools you need to design such user flows, which also help validate your design logic and get it approved by the client in a seamless manner.
- Design tool
The design tool in Mockitt supports vector drawings with features like the Pen Tool for Bezier paths, Boolean operations to create designs, and a range of controls for adding elements such as shadows, colors, 3D effects, blurring, gradients, etc. You can create intricate designs in a short time, giving you the ability to create unique web design templates or custom design elements for your clients.
- Prototyping tool
Prototyping is a critical part of the design process because it validates your design from a functional perspective. It also exposes flaws in usability or drawbacks in the user experience. In short, prototype testing will show you all the problems with your website before it goes live.
The ability to create user flows, design custom elements, and create/test your prototypes makes Mockitt a valuable tool to have in your web design arsenal. The usability factor makes it great for beginners and experts alike, while the rich asset libraries ensure that you have everything you need on hand when designing a website. Each web design project is unique, and Mockitt allows you to bring out that uniqueness in every single project you work on.
Sketch has long been the preferred design tool of millions of designers around the world even though it’s restricted to macOS systems. Nevertheless, this award-winning platform gives you all the tools you need to create astounding web designs that can captivate the hearts and minds of your audience. Here are some of the things that make it special.
- Vector Tools
An excellent array of vector drawing and editing tools gives you the freedom to create whatever you want. Custom designs are Sketch’s forte, and the tools are extensive. You can also use Sketch to improve on designs created on other platforms. The best part is that most of these platforms are interoperable with Sketch using plugins and other integrations.
Sketch offers rich asset libraries to quickly create designs. These libraries comprise device-specific as well as generic icons, buttons, symbols, menu layouts, and other design elements that you can drag and drop into your design instead of having to create everything from scratch.
- Non-destructive editing
As in the case of Mockitt’s design tool, Sketch also follows a non-destructive editing structure using layering, version reversal, and other methods. This means you won’t have to worry about losing older versions or changes, and you can go about editing a design with confidence.
As the name suggests, Fluid UI makes your processes flow more smoothly. That also means the focus is more on prototyping. However, it does come with built-in asset libraries, and you can even import your own. Here are some of the key features that will allow you to create exquisite websites.
- Asset Libraries
Quickly put UI components together to create impressive-looking websites. The platform offers extensive assets that you can simply drag and drop into your designs, making the process very simple.
- Asset Imports
If you have some design elements that were created on other platforms, you can import them and integrate them in Fluid UI. This gives you the flexibility to work with custom as well as standard UI elements to give a unique twist to traditional design layouts.
- Rapid Prototyping
Drag-and-drop link creation, touch and mouse gestures, and attractive animations make Fluid UI the ideal platform for rapid prototyping. What’s more, your prototype links form a screen flow so key stakeholders can easily see what’s going on.
Vectr is essentially a vector design tool to create drawings and edit them. You can create any type of custom design, and the UI is user-friendly so no worries about a learning curve. You can create designs as well as layouts to mock up your website design and showcase it to your client.
- Vector Drawing
It’s super easy to create stunning vector drawings using the Pen Tool, Pathfinders, Shape Tools, and other features. The UI is easy to navigate, and you’ll see that most of the features are readily available to access quickly.
- Component Manipulation
You can create components and then move them around to create a layout for your website with the help of the snapping mode, grids, and so on. It makes designing faster and removes all the guesswork out of properly aligning your design elements.
Though the effects are limited to colors, fills, and strokes, you do have the ability to control these parameters in a granular manner using the Properties panel.
Built on web technologies, Framer X is a code-friendly prototyping platform that combines the simplicity of transitions with the more complex capabilities of React code. This makes it a great solution for designers to communicate with developers in their own language, pardon the pun!
Framer makes it easy to pick a layout and run with it. The platform offers an impressive array of layouts and building blocks for you to choose from so you don’t need to start from scratch each time.
- Advanced States
You can add pressed or hover states to your components, making them more dynamic. Go a step further and add your own unique variant of the animation or motion to make it truly bespoke.
- Nested Components
Components can be nested into each other to create more interactive web design elements such as media players or image galleries.
The perfect design tool is the one that gives you comprehensive tools that are easy to use. You should ideally be able to go from user flow to blank artboard to fully functional prototype without leaving the application, and that hard task can only be done by Wondershare Mockitt. As an online tool, it doesn’t leave a large footprint on your system to slow it down. Everything you need is hosted on the web, which makes it easier to share or hand over to the developer. You can even collaborate with other designers to co-edit designs, and the design system feature that’s being introduced will allow you to bring organization-wide design consistency using design style guides, globally editable components, and other crucial elements to help maintain your brand integrity. If you can think it, you can Mockitt!