Many small businesses choose to give to charities every year to help them to do some good in the world and help those in need. In fact, many of these charities rely heavily on the generosity of local businesses so that they can achieve their goals. While contributing to local, national or international causes is a wonderful thing soft any small business to commit to, you need to ensure that you choose the right charity to support.
Choosing which charity you want to work with and support is often the biggest challenge for small businesses. With so many charities in operation, and each cause being just as important as the next, it can often be difficult to determine where you should direct your charitable donations. However, by focusing on a few key considerations, you can be sure that you choose the right charity for your business to support moving forward.
Let’s take a look at some important things you need to consider when you are choosing a charity to partner with as a small business.
Look For Complete Transparency
When you are choosing a charity to support, the first thing you should be on the lookout for is transparency. Donating money to a nonprofit regularly, you will want to know that the charity is legitimate and that they are trustworthy. Whether you are supporting a COVID-19 charity, an animal welfare group, a non-profit aimed at cleaning up the planet, or any other group, you need to ensure that they are completely transparent about what they do and how they operate
Proven Track Record
As with any business partnership, you need to be sure that you choose a charity with a solid reputation. Supporting a charity that does great work in its field and has the results to back it up is always the best choice. Choosing a charity that is reputable and has a proven track record will ensure that your contributions go to good use.
What Donations Are Used For
Of course, when you are supporting a non-profit, you will want to know exactly what your donations are being used for. Not only is this important in knowing that the charity is actually doing what they promise but sharing this information with your team and your clients will ensure everyone understands the good that your donations are doing.
Aligning With Your Company Ethos
If your company has invested a lot of money in being sustainable and eco-friendly, then an environmental charity might be a good choice. On the other hand, if you are proud that your products are not tested on animals, perhaps animal welfare charity might make more sense. Supporting a charity that aligns with the morals, mission and ethos of your business will ensure your customers are more likely to support your nonprofit partner.
Making A Difference Locally
While there is nothing wrong with supporting a large, well-established international charity, many small businesses prefer to support smaller local charities instead. Helping out charities in your local community is not only a great way to support those in need in your area but it can also help to improve your business image locally, as more consumers learn about your business’ generosity.
Choose A Charity That You Believe In And Want To Support
With so many different charities out there, ultimately, you need to choose a charity that you believe in and that you really want to help. Supporting a trustworthy charity that you believe in is key to ensuring that you, your team and your customers remain excited and passionate about the cause that you are donating your hard-earned money to, as you move forward.