Owning a website attached to your business is a must if you will stand above the competition in our rapidly digitalizing age. Yet, it would surprise you that according to SBA, only 64% of businesses have a website, which the association attributes to a lack of technical know-how and resources. It is the same to assume, based on this statistic, that those small business owners that do have websites may not know of the cheapest and most effective ways to attract traffic to their domains. To address this, we compiled a list of ways to increase the traffic on your business website.
1) Invest in Advertising
This one is simple to the point where it must have gone through every website-owning entrepreneur at least twice. Yet, the uncertainty of results compared to the potential amount you would need to invest in paid ads makes many business owners hesitate.
There is quite good news for those that fit into such a dilemma, as the options for paid advertising are varied. Some examples are:
- Paid Search
- Social Media ads
- Display Ads
Each provider has its different policies, pros, and cons, so you should compare them carefully before picking one. However, choosing the right one for your business is going to yield excellent results.
2) Get Into Social Media
The best chef in the world will not sell a single plate of food if no one can find him. In a similar vein, you can make the absolute best content on the internet, and that is not going to mean a thing unless you go out of your way to ensure people see it. And for most cases, that means going to social media, though not all social media, only the ones that better fit your content type. For example, your content is more image-based, while Twitter is made for shorter and quicker media. Even more obscure ones like google plus can help your business show up in custom search results and effectively generate B2B leads.
3) Don’t Put All Your Eggs in One Basket
Your online marketing strategy should not comprise a single note, much like a symphony—the more parts working in unison, the better. Don’t be afraid to use targeted ads and social media content, or any other combination of the tools you will find in this article.
You may find that these tools will synergize with each other more often than not, increasing their results and reach.
4) Explore the Power of SEO
There are many in the marketing industry that would advocate the thought that SEO is dead. They are wrong. Optimizing your search engines’ content is still one of the best ways to make your website gain visibility and attract potential leads. Are commercially intended keywords still important? Is backlinking still beneficial? Then Search Engine Optimization is still alive and well. Optimizing your website, content, and individual pages for SEO is still the best way to ensure people will see your website on the front page of Google Searches, and that is one hell of an opportunity.
5) Target Long-Tail Keywords
According to WebFX Long-tail, “SEO is a technique for generating high-value organic website traffic. It targets long-tail keywords, which are search terms that consist of three or more words. They also have a lower search volume and competition rate, as well as a higher conversion rate than short-tail keywords.” Long-tail keywords represent a vast majority of internet searches, so ignoring them is in itself a massive waste of effort.
6) Do Some Guest Blogging
Guest blogging is still one of the best ways to garner authority for your website by associating yourself with names already dominant in the industry or niche you are a part of.
As WordStream has demonstrated, guest blogging significantly increases your domain’s traffic, as having a more well-known brand vouch for you by giving you a writing space in their website stimulates many people to check your other content. However, you should be well aware that the standards for guest blogging have changed over the year, and spamming now can imply severe consequences.
7) Go After Referral Traffic
Instead of going through the exhausting process of going from site to site and persuading each owner to backlink to you, make your content in a way that will naturally make people backlink to you. The use of quality can achieve this, or even better, only sources, so if you have someone as your source within specific industries or organizations, be them public or private, people will want to backlink to you as a source of reliable information that will add great authority to whatever they write.
8) Don’t Ignore LinkedIn
Most people tend to view LinkedIn as just a means to acquire a new job, yet the platform has become so much more than that over time. As the world’s largest professional platform, LinkedIn has become a precious publishing platform, especially for business to business company models.
Posting content on LinkedIn regularly can significantly boost your website’s traffic, all the while increasing your profile within the industry.
9) Use Internal Links
Your linking profile’s overall strength is not entirely dependent on the number of websites that link back to you. It can also be affected by the structure of your internal linking.
That is to say. You can also improve your visibility and traffic by having your content talk to itself by linking back to things you have posted before. To have a solid internal linking structure, keep an eye out on when and where you touch on subjects that have been addressed in your blog early and offer backlinks to those posts that provide extra information.
This will allow the visitor to navigate from one post to another, significantly increasing traffic.
Promotion is at the soul of any business, and using the internet to let more people know about your company is one of the cheapest and most effective ways to promote it.
Yet, as you can see, it’s easy to get lost in so many options, either stretching yourself thing trying to do too much, or limiting your potential by focusing on a one-note strategy.