If you’re struggling to get more members for your church, that means your marketing is not resonating with the right people. Churches might often shy away from the word marketing because they don’t want to seem like they’re “selling” religion. However, many people today do not want to associate themselves with a church. This is primarily because younger generations do not feel like churches resonate with their spiritual beliefs. Research has shown that church membership has dropped below 50% in the US alone, which is a significant decrease.
This is a problem that can be easily cured with the right marketing strategy.
As a ministry, you are responsible for more than just spreading your message among your existing members. It is a duty to seek out potential members and let them know of your offerings.
With the rise of social media and online communities, it is integral to expand your presence and reach out to potential members through a multitude of mediums. A good marketing strategy integrates both online and offline mediums that can help you reach out to people of all ages.
If you’re unsure of how to start marketing your church, we’ve provided a shortlist of effective marketing strategies that will help you raise church membership in no time.
1. Create Facebook events
The most important thing to note about Facebook is that it is used by almost everyone. With over 2.7 billion users around the world, Facebook is the ideal platform to help you reach out to your local community.
Create a business page on Facebook for your church and send invites to your locals. Once you have created your page, you can promote your church events using the “event” feature. You can add important event information such as time, date, and location. Additionally, you can put up an engaging poster or image to serve as the event’s featured visual. Send invites to the event through Facebook and ask your followers to RSVP.
This will help ensure that your Facebook community is well aware of your offerings and can conveniently access all important information through a single click.
2. Start a volunteer program
You may not be able to handle all the marketing alone. The best way to engage your community is to involve them in the marketing process. Encourage current and potential members to join your volunteer group and have them take on interesting community activities.
Here are some ways you can encourage your local community to volunteer for church events:
- Plan out a charity bake sale and have local community members sign up to bring baked goods.
- Hold a silent fund and encourage your locals to bring in their old items for donation.
- Encourage locals to volunteer as part of a welcoming committee for monthly church events.
- Plan a donation drive and have people volunteer to gather funds around the neighbourhood.
Most people are receptive to word of mouth from their neighbours and friends, so a robust volunteer program is a must have for your church organization.
3. Create informative TikTok content
As a church, it is important to spread your message to people of all ages. This includes children who spend a majority of their time online. Take advantage of the popularity of online platforms and create your own educational TikTok account.
Post short, interesting weekly videos on specific passages of the Bible. Encourage your followers to engage by asking them to leave comments with their biggest concerns and queries. These videos offer great entertainment value for children and also serve as a promotional tool for your church.
Many pastors have taken to Tiktok to interact with the younger generation via videos on weekly sermons, community issues, and much more.
4. Use SMS marketing to invite more people
Almost everyone uses mobile phones these days. Sending out text invitations helps you reach out to a larger chunk of your local community with relatively little effort. With SMS church marketing, you can send reminders for your events, promote voluntary opportunities, send out weekly inspirational Bible verses, and much more with a few simple clicks.
The benefit of this is that your locals don’t need a modern day smartphone to read your texts. You can reach out to elders with older-model mobile phones, as well as younger audiences with modern devices. With a response rate of 98% in the first 15 minutes of receival, text messages are an efficient way to spread your message.
5. Make eye-catching church flyers
One way to turn heads and gain attention is to showcase your graphic design skills and create vibrant flyers for your church activities. Whether you’re promoting a church fundraiser or a sermon, you can create your own flyers and spread them around town.
If you’re worried about your lack of design skills or tight budget, there are countless solutions to help you out. With online design tools like PosterMyWall, you can get free access to a wide range of church flyers for every need. All you have to do is log in PosterMyWall, choose your design of choice, and hop onto the editor to personalize it to fit your needs.
With the popularity of online marketing, the biggest benefit of creating your own digital flyer is that you can use it in more than one way. Print it out to put up around your neighborhood, resize it to send out to people’s mailboxes, or simply post it on your online business page to gain virtual engagement.
6. Create a regular newsletter
One classic way to keep members engaged is through a good old-fashioned newsletter.
Your goal is to make sure your members keep coming back, and that the community knows about what goes on in your church. A newsletter is the best way to keep people informed.
Publish news about upcoming events and updates about your church to keep the older members involved in the loop. Add in some fun puzzles, games, and informative quizzes to keep the young ones engaged as well.
The best part about publishing your own newsletter is that you can market it in more ways than one. Hand it out to your attendees after Sunday service so that the older generation can enjoy a traditional newspaper-like vibe. You can also make a digital copy and share it with your members through your facebook page or email blasts to make sure no one misses out on your upcoming events.
It can often be tricky to find the right methods to promote your church and the message it conveys. With these tips, you can create your own marketing strategy and help your church bring membership back up.