As a form of digital marketing, Blogger Outreach falls within the Content Marketing category. Blogger Outreach helps your brand get digital exposure from your target audiences. In terms of SEO, it is the best strategy to get quality backlinks and improve the metrics of your website.
Blogger Outreach has emerged in recent years as one of the most effective digital marketing strategies. It involves identifying influencers or bloggers from a related industry like yourself. The first step for a successful blogger outreach strategy is effective outreach. If you want to connect with some of the best industry blogs, email templates will not get the job done.
In this article, we look at some of the best ways of connecting with the industry’s best publishers. This will help you plan your blogger outreach strategy effectively.
1. Ditch Email Templates for Personalized Emails
Can you imagine how many emails Search Engine Journal gets every day regarding outreach or guest posting? If you are outreaching through email templates, you will not find any luck connecting.
The first step is creating personalized emails for each one the publishers you target. It is better that you get some background information regarding some article or issue that they had spoken, written or Tweeted about.
By introducing yourself, making an informal pitch, and discussing the merits of already existing literature, you are more likely to get a response back. A majority of bloggers do not even care to respond to templates once they make out the subject line. You should always try a catchy subject line to get attention.
2. Use Social Media Aggressively for Outreach
More than spending time responding to emails, bloggers are likely to spend time on social media. This gives you a good opportunity to keep a conversation going forward. I have personally found Twitter to be the most effective way of connecting with publishers.
Before the DM, you need to follow the publisher, like his posts/articles, comment and engage meaningfully. This will help you establish your recall value in the eyes of the publisher.
Once you receive a reply on any one of the posts, you can feel free to DM the publisher. This is the perfect way to initiate with bloggers in 2019. More than email, outreach through social media is becoming popular.
3. Do Research about the Website
One crucial feature of getting an audience with the publisher is finding out what he lacks. If you are able to plug the information loophole on his website, he will most definitely listen to you, according to Hubspot.
This involves spending time of the website and going through the articles. Once you have gone through enough articles, you will see a pattern. This is where you can suggest to him what his site lacks.
The trick is never have just one idea for an article. Try to pitch a minimum of 3 ideas at one time. This will demonstrate the fact that you are an expert, and build credibility and reputation.
4. Select a Blogger Outreach Service Agency to do your work
Blogger Outreach is not as easy as managing in-house social media. It involves patience, time, effort and relationship building. Most of the time, you will see that you are lacking in some or the other department.
This is where blogger outreach agencies become crucial. By already establishing relationships with some of the best industry publishers, they can make your life easier. Publishers are also more likely to listen to them than any new individual brand.
By employing blogger outreach service agencies, such as https://www.bloggeroutreach.io/blogger-outreach-service.php, you will also fix responsibility of the operation on the agency. This will save you from a lot of headache and help you focus on other aspects of your business.
5. Maintain a Tracking Sheet
When you will be outreaching to a hundred people at the same time, you might not keep track of everything. By creating a simple MS Excel sheet with details such as-
- Names and URLs of Publishers
- Date of Outreach
- Mode of Outreach
- Topic of Outreach
- Status of Discussion
- Terms Agreed
- Live URL
This will help you immensely when it comes to following up or knowing what stage your discussion is at with the publisher.
6. Have Patience and Don’t be Too Pushy
If I would have a dollar for every time a negotiation goes south because of a nagging advertiser, I would be a millionaire. Blogger Outreach requires time, patience, effort, discipline and dedication. This is backed up by this article advice – https://www.semrush.com/blog/5-essential-tips-for-your-blogger-outreach-campaign/.
This strategy is not for getting overnight success. Rather here, the ‘slow and steady’ wins the race. Once you have the attention of the publisher, you need to be patient. By pushing aggressively, you will lose the publisher and the relationship forever.
Always give the blogger some time to respond. Remember it is you that needs his help and platform; it is not the other way around. By giving publishers time, being formal, and professional, you will be able to build a community and get your work done.
If you want to drive traffic to your website, generate leads and increase your SEO, blogger outreach is the best way to do it (see here). If you do not have the time or patience to do it yourself, a Blogger Outreach Service agency can do it for you.
However, at the end of the day, you need to be patient when it comes to this digital marketing strategy. By setting a comprehensive time, you will ensure you are giving it enough time to show its results. Moz offers some more good advice at this link.