For those of us who have vacant rooms in our hotels, many see that the solution is to reduce prices in order to get more customers through the door. Sure, you may get more people coming in, but this method of attracting more guests never seems to result in a profitable venture. So with this in mind, here are five ways you can increase bookings and revenue for your hotel.
1. Simplicity is Key
Business textbooks often say that too many choices can be bad for sales. We are inclined to agree with this! Sometimes offering many different options can create indecisiveness in the mind of the customer, which in turn leads to reduced levels of bookings. To avoid this, try and reduce the number of packages that you offer.
2. Occupancy Strategy For Off-Peak Periods
Some hotels seem to have good occupancy at the weekends, but mid week sales can be slow. This is why you should go ahead and take steps to optimize your occupancy. We would recommend coming up with a tailored overselling strategy, which should improve your occupanCy during midweek and off season periods.
3. Monitor Your Analytics
Many booking engines come with integrated Google Analytics reports. These will give you detailed reports of visitor behaviour. Are people put off by the over complicated booking process? Or are they trying to pay but having technical issues? This is what Google Analytics reports will show. You can also analyze what pages have high bounce rates, and you can then take steps to make the pages better.
4. Create an Excellent Page Copy
If you take the time and effort to create a high quality copy, you will definitely see increased booking numbers. Creating such a copy will help convey the appeal of your hotel and make the customer more motivated to make a booking. We would recommend updating your page copy to keep it fresh and exciting. This could be through a process of trial and error to see what works best for your hotel.
5. Proactively Reply to All Reviews
Make sure you take the time to reply to each review that your hotel receives. This should be done for both positive and negative feedback. It also encourages customer loyalty and makes customers feel appreciated, which makes them more likely to book in the future. Replying constructively to negative feedback helps try and reduce the impact of the guest’s negative reviews, with the aim of minimizing any bad reputation that is generated.