Good website design can help to make all the difference that will put your business or brand ahead of the competition.
In this article, we will be looking at the best tips that you can use to ensure your website design is perfect and fit for purpose
The tips below are simple yet very effective. You can test the effectiveness of your website design and gauge your customers and online visitors’ experience when they browse through your site. Some factors cannot be compromised when you are relying on your website to completely represent your brand in the best possible way.
For example, focusing on SEO to increase conversion rates while ignoring the need for your website design to be responsive is not going to be the best idea, and you will not achieve your goals. All elements of a good web design must be used to create the site.
With this in mind, here are tips to follow…
Consistency in Web Design
You should check the design chosen for your site to ensure that it is consistent. This means that the fonts, colours, texts, and style are consistent with your brand. After all, your website is your brand’s identity online. A good web design should make it easy for online visitors to instantly identify your brand.
Confirm That Your Web Design is Responsive
In these times when most people use smartphones to browse the web, it is crucial your design is responsive. If your website is not compatible with the mobile view feature, then you will lose many potential visitors. To test if your web design is responsive, try viewing the site on your smartphone, or on a tablet.
Fast Loading of Web Pages
With the huge amount of data out there, people don’t have the patience to wait until a slow website loads. They will move on to view a faster website. To avoid bounce rates on your site, please ensure that the web designer compresses HTML, JavaScript and uses optimized images.
Websites that load quickly will improve user experience because online visitors can navigate your site easily.
How Good is the Copywriting?
The copy for your website must be written by a professional. The language and vocabulary used should be simple for easy comprehension. Also, highlights of your brand should be enhanced with headings, sub-headings, and bullet points.
The copy for your site should also feature SEO to enhance online visibility.
Visual Appeal
Do you think your audience will feel pleased with the visual appearance of your website?
You should avoid visual clutter, where images of different colours are crammed into a page without any order. Also, limit the number of colors used to a maximum of four. The visual appeal of your site won’t be compromised if the most appropriate color pallet is chosen for the job.
While all this may seem like too much work, you can avoid the stress by hiring a professional web designer to handle the job, such as https://www.utomedia.sg/. Schedule a meeting, have a look at their portfolio, and use their services to create a fantastic website to be proud of.