When it comes to boosting your eCommerce sales, you may think you need to spend more money on advertising or to get more website traffic.
That’s not always the case.
For many online stores, the key is to optimise your existing website to increase your conversions.
Here’s 5 things you should do to boost your ecommerce sales.
1. Use website analytics
Data and information is your friend when it comes to growing your sales.
You should be using these analytics tools to understand how visitors interact with your website:
● Google Analytics
● Google Search Console
● Heatmaps
Using these tools gives you a complete ideal of what people are doing on your website and how it’s performing.
You can then use that information to make the necessary impårovements to your site.
2. Make your website faster
Website speed is a Google ranking factor, and should be considered when you are building or improving your site.
47% of website users want a website to load in less than two seconds!
Sites that take ages to load, lose people that don’t want to wait.
Use Google Page Insight to measure your website speed.
You can also use SEO tools to show you how your site can be improved. These tools will also help you fix any errors with your website which is causing it to run slow.
Improving your web hosting is another way to improve your website speed, and is particularly important for busy websites with lots of visitors, to prevent it from crashing.
If you’re only using basic shared hosting, consider upgrading to a cloud hosting or VPS plan for more reliability and faster page loading.
3. Start an email marketing campaign
Many eCommerce business owners know this is something they should be doing, but still fail to do it.
Find yourself a low cost email marketing tool, set-up and exit pop-up on your website, and begin capturing customer email addresses.
Give an incentive such as free delivery, a percentage discount or giveaway to entice people into signing up.
You can then use your email marketing tool to automate and plan emails, track conversions and gain repeat custom.
4. Get SSL certificate if you don’t have one
By law, if you process card information for online payments, you need to have an SSL certificate installed on your website.
SSL certificates provide a layer of security to your website that helps to keep people’s payment information safe.
It provides your website with ‘https’ in your URL as well as the padlock symbol on the checkout page.
If your site hasn’t already got an SSL certificate in place, you can buy them fairly cheaply from most domain providers.
5. Add reviews and awards as social proof
Research commissioned by Bazaarvoice shows a 128% increase in conversion rates when customers could see reviews.
Make sure you add reviews, testimonials, customer stories, industry awards, and professional memberships to your website to give customers the confidence they need to make a purchase.
Each of these 5 things will help to give your eCommerce sales a boost and cost very little to implement.
Let us know how you get on! If you enjoyed this article, remember to share it.