When you are setting up a website for your business, you need to make sure that you are considering all factors involved in the process. In 2020, having an efficient website that loads quickly is key to generating leads and making a profit. If you haven’t properly created your website, you run the risk of losing money.
To help you with this, we have put together 5 things that your website needs to succeed. Keep reading to find out more.
SEO Optimisation
The first thing you need to make your website succeed is SEO-optimisation. If you are not familiar with this, then you should know that this kind of content is what will help your page to rank on google. SEO optimization includes creating meta titles, descriptions and inserting keywords naturally into your content. Make sure to utilise the best practices you’ll find online to make your website succeed.
Video Content
In 2020, video content is key, and this is true across social channels and websites. You need to capture the attention of your visitors as soon as they click on your website, otherwise, they could lose interest and go somewhere else. Try to use relevant video content on your homepage and make sure it is branded. This will help your website to succeed.
Strong Branding
If you have set up a business, then you will have likely considered branding. Of course, this branding needs to be used across all marketing materials including your website. For your website to succeed, you need to use this strong branding on the homepage and throughout the site. This casino is a good example of a site that reminds the user where they are throughout the customer journey.
Usability
No one wants to stay on a site that is not easy to use and so this is something that you need to consider for your website. Make sure that you have a good navigational bar that guides customers and visitors to where they need to go. It is all about the customer journey in 2020 so don’t overcomplicate things. If you want your website to be a success, it needs to be useable.
Good Site Speed
Finally, you need to make sure that your site is loading in a matter of seconds. If it takes any longer than 3 seconds to load, customers might switch off and go somewhere else. While this might sound tricky, it is very important and is something that you need to test out. There are plenty of sites that you can use to check the speed of your site.
Get Started
If you are running a business and want to market it using a good website, make sure that you have everything that we have discussed in this article. Think about the speed, the usability and don’t forget about the branding. Hopefully, this will help you to increase traffic and generate more leads over time.