No matter your line of business, your website is your most important piece of online real estate. Your audience may interact with you on social media, but ultimately, they will all judge your business by the quality of its website. You might be offering the best service ever, but if your website isn’t up to par, you’re going to fail to convert some of the people you end up attracting. However, there are some things that you could do to make it look professional instantly, and some are minor. Let’s take a look at some things that you can do to make your site look more professional.
Get a 1-800 Number
One of the first things that you have to do is get a 1-800 number. Seeing a 1-800 number reassures people for several reasons. For one, it gives the impression that you take customer service seriously. But more importantly, it shows them that they can reach you whenever they have issues.
Some will refuse to work with people who only allow them to contact them through email. So, this should be something you should consider today if you haven’t already. It’s also a lot less expensive than many people might think. There are services like Kall8.com that can get you a 1-800 for a very low price, and your business will look more legitimate instantly.
Strip it Down
If your website’s design is very busy with lots of graphics and flash elements, it’s probably scaring some people away. White space isn’t lost space and helps people coming to your site to focus on what matters.
Also, heavy websites take much more time to load, which can also hurt you. So, you should consider going for a faster web host if possible. If you are currently using a shared hosting plan, switch to a dedicated server option. This will enable your site to do better with search engines, and you’ll be able to cut your bounce rates.
Use Certification Logos
Don’t be afraid to use certification logos as well. Approved logos like Norton Secured or PayPal Verified score points with visitors. This will instantly reassure them and let them know that they at least won’t have to worry about losing their money.
Switch to HTTPS
You should make sure that you switch to an HTTPS website, even if you don’t handle sensitive information on the site. This will show that you take security seriously and will further legitimize you as a real business. You want to make sure that your certificate is in good order. The last thing you want is for people to have an alert that your site might not be secure. So, ensure that you always keep an eye on it and renew it when needed.
As you can see, you do not need to redo your whole site to make it look more professional. Just making these few changes could be enough to increase engagement and boost conversions.