On Instagram, it is essential to analyze your performance to optimize your editorial line and engage your community more and more. The number of Instagram likes, the growth of followers, the number of comments and the best posts are all essential indicators for managing your professional account. To know this data, several free tools are at your disposal.
1) Instagram Analytics Tool
Let’s start with the beginning! For several months, Instagram has been offering “business” profiles. They are distinguished from personal accounts by, among other things, access to statistics concerning your posts. Due to this tool, you get information on the number of views of your posts, the profile of your followers, and their online hours.
In addition, you can consult individual statistics for each post. This allows you to detect the type of visual that works best to refine your editorial line.
Finally, the analytics tool built into Instagram allows you to create and analyze your sponsored posts. It is the ideal tool for daily evaluation of your statistics and keeping an eye on the performance of your Instagram Ads and meanwhile, if you buy real Instagram followers this will always helps to get better stats.
Let’s continue with another free and very intuitive service to analyze your Instagram account, Websta. After logging in to the tool, you land on a complete dashboard to assess your various actions on the social network. In the “Analysis” section, you will have access to an overview of your performance, the total number of posts posted, likes, comments, and followers. You will also see a patchwork with your nine best posts from last year.
Websta also offers you a history of your content, to visualize the evolution of your content, from one year to the next. The tool also presents graphs on the engagement ratio on your posts. It is an effective tool for having an overview of your Instagram account and making the right decisions for the future of your social media strategy.
If you don’t feel like signing up for a service, use SocialBlade! Just enter your Instagram account name for statistics. You will know your position, and the number of followers obtained day after day. It is effective in detecting the best days, checking whether there is a type of post that stands out or a better performing weekday.
With SocialBlade, you can get these statistics for an account. You can, therefore, check your account’s positioning in relation to competitors. Besides, the tool offers you a comparison module. At the top of the page, click the “Compare with” button. And enter two competitors; you get graphs concerning the evolution of the communities of each selected brand. You can easily compare your performance.
Regularly analyzing the performance of your Instagram account is essential to improve. Knowing your top posts guides you in creating your next posts. These three tools will offer you precious data on your followers. Use this information to plan your posts at the best times of the day to increase your engagement rate.