It’s difficult to predict exactly how SEO will change in 2023. SEO is constantly evolving, and new developments can arise unexpectedly.
One of the challenges that SEO professionals will face in 2023 is the increasing complexity of the field. As search engines become more sophisticated and the competition for high search rankings becomes more intense, it will be important for businesses to stay up to date with the latest changes in SEO. This will require a deep understanding of the technical aspects of SEO, as well as a solid grasp of the latest trends and best practices.
Off the back of extensive research, here are some key trends and changes predicted by Safari Digital that are likely to shape the future of SEO in the coming year.
Mobile Optimisation & Accessibility
One of the biggest changes to SEO in 2023 is likely to be the increasing importance of mobile optimization, says Business2Community. As more and more people access the internet on their smartphones and other mobile devices, it’s becoming increasingly important for websites to be mobile-friendly. This means that they should be easy to navigate and read on a small screen and should load quickly even on slow mobile connections.
To achieve this, websites will need to make use of responsive design, which allows them to automatically adjust their layout and design to fit the size of the user’s screen. This will become increasingly important in 2023, as search engines like Google are likely to start penalizing websites that are not mobile-friendly in their search rankings.
Voice Search (Finally)
Another key trend in SEO in 2023 is likely to be the continued rise of voice search. As more and more people use virtual assistants like Siri and Alexa to search the internet, it’s becoming increasingly important for websites to optimize their content for voice search. This means including long-tail keywords and phrases that are commonly used in voice searches, as well as providing clear, concise information that can be easily understood by a voice assistant.
AI Assistance & Input
In addition to this, the use of artificial intelligence and machine learning in SEO is likely to increase in 2023. This will allow search engines to better understand the intent behind a user’s search query, and to provide more accurate and relevant results. As a result, SEO strategies that focus on providing high-quality, relevant content are likely to become even more important in the coming year.
In conclusion, the future of SEO in 2023 is likely to be shaped by a number of key trends, including the increasing importance of mobile optimization, the rise of voice search, and the growing use of artificial intelligence and machine learning in the field. To succeed in this increasingly competitive landscape, businesses will need to stay up to date with the latest developments and implement effective SEO strategies that focus on providing high-quality, relevant content.