Digital marketers swear by the effectiveness of email verification when it comes to ensuring lower bounce rates and better deliverability, which then translate to more leads and eventually higher revenue. But while using an email verification tool to screen addresses one by one may be sufficient for smaller companies with only a few contacts, that may not be the case for businesses with huge distribution lists. Organizations with bigger markets may need the help of a more efficient tool that lets them screen thousands of email addresses in one go. Here’s where bulk email verification comes in.
But before we go into how bulk email verification can help businesses specifically, let’s tackle the fundamentals first.
What Is Bulk Email Verification?
Bulk email verification is the process of subjecting thousands of email addresses through multiple tests simultaneously. The addresses are checked for syntax and formatting, corresponding and correctly set up mail servers and inboxes, and others.
Unlike usual email verification, which lets users validate the legitimacy of a single email address per query though, bulk email verification can check thousands of email addresses at once. Users can upload a file containing thousands of email addresses to a bulk email verifier, wait for the processing to finish, and download the results.
Bulk Email Verification Business Applications
Email verification is a potential means to get rid of invalid and unreachable addresses from corporate distribution lists. It benefits users in many ways, three of which we’ll discuss in greater detail below.
1. Clean Up Your Marketing List
Invalid email addresses can be a bane to any company that relies on email marketing to generate leads and boost their sales. These addresses are generally used by spammers and other threat actors. Various reasons can lead to email address invalidity, including:
- The address is disposable and was abandoned soon after registration.
- The address can’t receive emails because it doesn’t have a corresponding mail server or Simple Mail Transfer Protocol (SMTP) connection.
- The address isn’t reachable due to improperly configured mail exchanger (MX) records.
- The address isn’t properly formatted since it doesn’t follow Internet Engineering Task Force (IETF) standards.
- The address’s owner has left the company and no longer has access to it. If the domain it falls under doesn’t have a catch-all email address, any message sent to the “dead account” won’t get read.
Bulk email verification tools can run all of the necessary checks on tons of addresses in one go, allowing users to take out invalid and unreachable contact details from their distribution lists.
2. Prevent Freemium Abuse
Freemium abuse runs rampant on the Internet, affecting companies that rely on the freemium business model for their keep. Users who want to avoid paying for a legitimate copy of a software or content subscription often create temporary email addresses for signup processes. When the free trial period runs out, instead of paying a fee to continue enjoying the product/service, they often create a new disposable email address and use it to sign up for another free trial. That causes the seller to lose money.
The more temporary email addresses there are in your customer database, the more money you may end up losing due to freemium abuse. Avoiding the issue is, however, doable with the help of bulk email verification. You can run your entire database through a bulk email verifier to spot disposable addresses for deletion.
3. Avoid ESP/ISP Blacklisting
As we’ve already established, email marketing teams can rely on bulk email verification to clean up their distribution lists before a high bounce rate causes them to suffer from deliverability issues. What many may not know is that poor deliverability can tarnish users’ sender reputation.
For marketing campaigns to work, emails should always reach their intended audiences. To do that, organizations must maintain reputable domains and IP addresses so their emails won’t get tagged as spam. Spammers end up on the blocklists of email (ESPs) and Internet service providers (ISPs).
Bulk email verification tools can detect invalid email addresses through various checks, making sure messages don’t bounce. Lower bounce rates translate to better deliverability, which ultimately keeps users out of ESP/ISP blocklists.
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Whatever business reason you may have, bulk email verification that lets you run several checks on tons of email addresses at one time can hasten the process of distribution list cleanup, freemium abuse prevention, and ESP/ISP blacklisting.